A completely legitimate question that could “concern” all actors using social networks: Are the Metaverses Marking the Approaching End of Social Networks?
Whether it concerns brands, companies and even influencers, for whom social networks are simply spaces or fields of work. Especially for influencers who are direct levers for them in the field of visibility.
Many actors like agencies like Netino by Webhelp, will see new business and support opportunities to better exploit the Metaverse. We can emphasize future of community management within the Metavers, but also all players in social media, advertising and e-commerce in a broad sense.
The disappearance of social networks!
I’d be tempted to say it’s highly likely, but I highly doubt that the channels as we know them today and like Facebook have done nothing to get into the Metaverse. Facebook has made it its own brand image so others will follow IMHO. A disappearance of what we know yes, but a migration to Metaverse would be clearer.
How ? it has yet to be defined, but it can be the object of a network within the network where it is no longer a matter of creating a simple account or a page, but quite a world unto itself. Community management will undoubtedly be richer for brands if this capability is proven. At the same time, it will be interesting to see how moderation in Metaverse will be managed; a great new challenge!
Will virtual reality make the difference?
Why such a question? Simply because they are universes where interaction takes precedence, with content sharing on both sides, but a more vibrant and tactile form on the Metaverse side. If it remains virtual, it is the recreated reality that offers a clear advantage here. If you ever tried virtual reality headsetyou should understand a little more about the phenomenon.
If a migration of brands, companies etc. takes place over the years, even slowly, it will be an unmistakable sign. Everyone is waiting for his next one, to know how he will undoubtedly operate the Metaverse and the company. But if the potential is there, the horses will undoubtedly be unleashed!
We can also ask ourselves how the smartphone will play a role, and whether connections will be possible via virtual reality headsets. A resource that would make it possible to offer nomadic experiences, at least for professional use.
Facebook was therefore a forerunner with the acquisition of Oculus, because nothing was due to chance in terms of the future of the Metaverse. I’ve been repeating it for a few months, the Metaverses are not new, but a continuation of what we saw with Second Life in 2003 and Sony with its PlayStation 3, which had also created a special universe, accessible from the console.
However, it is the virtual reality headset that will make all the difference in my opinion. The Metaverse therefore, in turn, becomes a professional tool and a leisure universe where people can escape.
The migration of brands and influencers to the Metaverse
The emerging social networks always attract brands and influencers, if only to diversify their presence and meet consumer needs and expectations. The TikTok network has clearly shown that it is the flagship network of influencers ; Instagram, and this in a short time.
Like any novelty or self-respecting innovation in the digital channel field, that’s where the Metaverse is born! Social networks are tools that quickly show their limits compared to Metavers. These make it possible not only to exchange, share, participate, but also to 3D world if I may say so. It will no longer be a matter of creating an account or a page, but perhaps a world in the long run.
That alone is enough to say that the end of social networks is near, but nothing says they don’t have a secret boat and an innovative way to connect to Metaverse. Both brands and influencers have every interest in staying informed about this topic.
Facebook was largely a frontrunner by buying Oculus and migrating its “network” entirely to Meta.
We suspect that an anticipation smoothly led by Mark Zuckerberg and his teams several years with a clear vision, have brought us this far. The future is now being played out for the other players, because no matter what people say, users will not be able to divide infinitely between all these digital spaces.
Influencers will undoubtedly have big cards to play and there is no doubt that brands will be following this very closely! We can also imagine that level of creativity that will result, such as the services that will emerge to create fully customized universes. A migration will happen quickly if the potential is there and brands and influencers alike see it as a huge playground.
The Metaverse hasn’t given us everything yet, and especially all its obscure facets like its quintessence. If the virtual reality headsets approach perfection and offer total immersion, there is no doubt that the audience will be there and respond to the appointment.
Finally, we want to conclude with Wait & See, because so far it remains speculation, but with a real window on the future of consumption, among other things.