These days, the metaverse is everywhere and it seems no brand wants to miss out on this burgeoning new sector. France should not be left behind as more and more local brands have decided to join forces with industry players to create their own virtual world. Below is a small tour of these Made In France metaverses.
- The sandpit
- French companies based on The Sandbox metaverse
- Crossroads Crossing
- Casino group
- Axa Insurance
- Havas Group
- France Television
- Luxury brands and the metaverse
- Towards a mass adoption of the metaverse in France?
The Sandbox is THE French metaverse company, and already strong with great international recognition. This company sells plots of virtual land to its customers, allowing the latter to create their own virtual territory from these lands.
Currently, more and more international companies are looking for one or more plots of land within The Sandbox, and a growing number of French companies are also starting to join the movement.
Meta’s investment in the company was also a pivotal moment for The Sandbox, propelling a company that had previously “only” sold virtual products into the nascent world of the metaverse.
- Follow this link to see our price predictions for The Sandbox’s assets.
Indeed, for many brands, the metaverse is a new way to promote their products, in the form of a virtual advertising storefront that offers new forms of interaction to their existing consumers and potential customers. That is why many international and national brands do not hesitate to invest large amounts in this sector at the moment.
The Main benefits Brands featured in this adoption are:
- Know how to be innovative and not be overtaken by the competition
- A new form of advertising window
- Offer alternative products to stand out from the crowd
- Diversifying Income by Entering a Promising New Industry
French companies based on The Sandbox metaverse
More than 200 brands are already on The Sandboxbut here we will focus on the French brands present there.
1) Carrefour Group
The Carrefour Group is one of the first French consumer companies to try blockchain technology.
It’s no surprise, then, that the company then took the technology of the virtual world and bought the 33,247 virtual parcel of land, equivalent to 9 hectares – or 30 “standard” supermarkets – within The Sandbox in early 2022.
Entitled NFBEE Supermarketthe “1st supermarket in the Metaverse” started with a NFT project with an ecological vocation aimed at protecting bees.
The income from the sale of these NFBEEs is donated to the Beefound bee protection fund of the Fondation de France.
In addition to this charitable mission, Carrefour’s overall approach within the metaverse is natural to provide its consumers the opportunity to race in the virtual world, to then receive their products in the real world.
It remains to be seen how this virtual trading space will develop in the future.
2) Casino group
In 2021, another well-known consumer products company in France and abroad, the Casino Group, has also joined the metaverse of The Sandbox with a decentralized game available to Club Leader Price customers, although Monoprix in turn will soon join the metaverse.
According to the company’s website, this new offering aims to provide its consumers with a new “hybrid” experience, between entertainment and commerce.
this game, based themed on adventure and food and developed in collaboration with BEM Builders, participants can earn Club Leader Price vouchers and discounts. For now, it still serves as a “laboratory” and users are the testers.
3) AXA Insurance
In February 2022, the insurance group AXA France announced: have become a member the metaverse of The Sandbox, giving him the “leading French insurer in the metaverse“.
Here too, AXA’s exact project within the virtual world is still under development, but it would be a matter of offering its customers a “space to come together” and to explore the possibilities this new technology can offer.
Thus, through this purchase, AXA appears to have tried to trade with the idea of following the nascent momentum of a new sector before even developing a specific program, which could testify of an outspoken faith in the promising potential of the metaverswhatever.
In a probably less surprising twist from a gaming company, Ubisoft also bought its plot of land on The Sandbox in early 2022.
In his case, Ubisoft bought this virtual virtual land for the specific purpose of: launches its popular Rabbids game series.
That said, the company also plans to integrate other game series into The Sanbox metaverse, including Assassin’s Creed.
5) Havas Group
The Havas group had already shown its interest in new technologies and the virtual world with the first recording from 2008 in Second Life gameconsidered by many to be the precursor to the metaverse.
It is now on The Sandbox that Havas has anchored, with the project METAVERSE BY HAVASlaunched by three of the group’s agencies.
The group has thus launched one of the most developed metaverses to date, in the form of a real virtual village called the “69th Havas Village“, where it will be possible to attend concerts, product launches and many other virtual events.
The Franco-German television channel has also expressed its desire to stock up on new technologies and the metaverse, this time through a concert by the French artist Timothée Joly.
This time, instead of The Sandbox and its virtual playgrounds, Arte collaborates with Horizon Word to design this new musical experience, which also allowed him to test the metaverse’s potential.
It remains to be seen which initiatives the chain will take even more within the virtual world and Web3.
The company secured its access to the virtual world through the VRChat platformwhich has been accessible since February 2022, and offers its virtual experience through a PC and a virtual reality headset.
For now the metaverse project of France Télévision mainly focuses on sportswith the ability to attend or visit sporting events in the virtual world stage 2.
The concept also extends to event presenters, with experiments around virtual avatars.
Luxury brands and the metaverse
Finally, luxury brands and fashion designers have distinguished themselves since 2021 mainly through their growing adoption of NFTs and the metaverse.
So are brands like Louis Vutton, Yves Saint-Laurent or even Estée Lauder with its beauty products that combine digital NFTs and physical goods, they rushed to invest in Web3 and its various branches.
There are several reasons for this particular enthusiasm on the part of the luxury goods sector, including:
- The metaverse can be a form of experimental laboratory in terms of products, making it possible to test certain trends and measure the pulse of virtual demand, or to differentiate one or more products in particular. This allows first-hand concept ideas to be shared with customers and to test their commitment and enthusiasm before deciding whether or not to launch a product in the real world.
- The virtual and innovative metaverse experience can enable customers to: dealing with brands more personallyoften in a playful way, which has the potential to increase their loyalty, their appreciation and their relationship with the said brand.
- The virtually endless potential of the metaverse enabled by technology can give creators, designers, and artists a greater great creative freedom.
- The ability to make virtual shoppingwhich has its advantages in terms of time, transport and logistics.
- With the adoption of tomorrow’s technologies, luxury brands that are sometimes more than a century old can stay relevant and reach a younger audiencewho may not have come to know their products through more “traditional” marketing approaches.
Towards a mass adoption of the metaverse in France?
While the NFT industry boomed in 2021, mainstream brand adoption of the metaverse really took off in the early months of 2022.
In France and abroad, the crowd of renowned brands rushing to invest in this sector is a pretty telling illustration of its growth potential, as well as the conviction of the major players in marketing, finance and advertising in its capabilities.
Whether the metaverse will deliver on its promise in terms of consumer and general public adoption, only time will tell.
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