I reveal to you the 5 golden rules to succeed in your online business, which you must follow step by step. You know, we’ve all been through… Hours of figuring out what’s wrong with our company. The impression of doing everything as we are told: read, train us, apply marketing advice… but nothing helps, because your turnover does not go up…
Are you starting a business?
Are you having trouble finding regular customers?
Not sure where to start?
Feeling lost in all this free online content?
Going from one shiny object to another?
Not sure where to communicate? How often ? What to say?
You are not sure whether you want to start with coaching, support for several months, online training?
Is your offer not yet well defined?
And yet you have the impression that you have tested everything, that you are doing everything right… but the results say the opposite.
- Creating an Instagram account and regularly publishing content;
- The basics of a blog or podcast;
- Surveys to get to know your audience better;
- training or support in the field of online marketing, communication, copywriting;
- Tons of books on productivity, content creation, and online selling.
But nothing helps… and you see the pay box approaching.
The end of unemployment is fast approaching.
That moment when you need to quickly find a plan B.
This is why the 5 golden rules will help you.
Take your time, don’t go to step two until you complete step one, the most important…
And so on. By following these golden rules for a successful online business, you will see your sales increase.
Here we go ?
1/ Know your ideal customer by heart
This is the longest and most tedious step, but the one that pays off!
Be careful knowing that your ideal customer is not just your “identity card”.
It is to know his pains, his frustrations, his dreams, his desires, the words he uses.
Knowing your ideal customer will help you know what content to ask for, on what channel, and be the person most able to solve their problem. And it is therefore yours that he will buy your solution.
You literally have to get inside your client’s head, figure out what their typical day is, what keeps them awake, what they dream about (secretly), what their hopes are, what their aspirations are…
But which solutions has he already tested? Why didn’t it work? What else can you take with you?
2/ A clear offer for a successful online business
It must respond to a HARD problem for painful, urgent, recognized.
Your offer should be clear to you and your audience.
You need to highlight the main benefit, but also know how to remove objections from the title.
I give you an example?
Three months to create, launch and sell online training without forgetting anything, even if you start from 0, thanks to my fun and authentic personal support.
In this example, I’m highlighting three key benefits that address a real pain of my ideal customer. I also remove the objection from people who start from 0.
3/ Create high added value content regularly
With this you prove your expertise, you respond to reciprocity and you substantiate your authority, but above all visible to your ideal clients.
Remember: give before you receive. One of the rules for a successful online business.
Content creation is my workhorse. I swear by this. And it is thanks to my content that I make myself visible, that I inspire confidence and that I sell without prospecting.
To create content, you must first ask what content your ideal customer is consuming, who are their mentors, who do they follow?
To create great content, you need to stand out from the competition while tackling the solution to their problem.
4/ Maintain an audience through the newsletter
The newsletter is the most powerful marketing tool.
She allows to:
- Connect with your audience (without going through social networks);
- Sell more with a conversion rate of 4.2% vs. 0.3% on Instagram;
- Detach yourself from social networks.
The newsletter is part of a medium-term strategy… You don’t plan to stop right away, do you?
It takes time to build an audience, but it’s your best medium-term investment.
I put my hand to cut.
5/ Learn about THE solid, durable and profitable skill to sell online
A skill you don’t learn in school, not even in business schools… that of selling…
At this stage you are in a situation where you are not selling, where you are looking for your customers, where you spend your days prospecting, wasting time on discovery conversations or on purpose coaching…
But when it’s time to talk about your offer, to highlight the benefits of your program…
Indeed, how can you sell to prospects if you don’t learn to sell?
Especially since selling online has many advantages, the most important of which is to sell only through the power of words, hidden behind your texts, your sales page or your newsletter.
The skill you’re missing is copywriting.
Use copywriting or the art of persuasion, persuasion and sales!
The power of words and human psychology.
This skill allows you to captivate and captivate your audience and get them to click your purchase button
Your texts will captivate, you will finally be read, you will manage to get a community of fans behind you and your offers, you will turn your readers into buyer ambassadors.
When it’s your turn to play, identify which golden rules you’re missing. If necessary, complete each line step by step to continue.
You will see results faster than you expected.