For several years now, under the name “Google My Business”, the American digital giant has grouped together the various solutions that it has made available to companies to help them find it more easily on its search engine and on its sites. Presentation of this simple and free service.
When the terms used to search for a business are sufficiently accurate (butcher Dupont in Paris, accountancy firm Durand in Brive) and the latter is registered on Google My Business, a box appears on the right side of the results page. Box within which appears the name of the company, its profession, a brief description of the goods it sells or the services it offers, its address and its telephone numbers. In addition, to make it easier for customers to get to the business, an overview of the location on Google Maps is provided, as well as opening hours, if applicable. Presentation photos, the address of the company’s website if there is one (it is not necessary to have a website to create a Google My Business listing) or the opinions and comments of customers can also be used in this context. take place.
… and searches by sector
In the event that the identification is only indirect (by performing a search by sector of the type: “restaurants La Rochelle”, for example), a list of La Rochelle restaurants (name, address, photo, etc.) preceded by an overview of their location on Google Maps. All you have to do is click on one of them to see their Google My Business listing.
Some additional services
In addition to the information already mentioned, these presentation frames contain a button for calculating and displaying a route to reach the business premises. If you’re using a smartphone, another button next to it allows you to dial your phone number directly. You should also know that these slides can also be accessed through Google Maps.
How to register ?
To register, just go to the dedicated site ( www.google.com/intl/fr_fr/business/ ) and click “Manage”. At the end of the first steps of the investigation intended to identify and locate the company, it is necessary to specify whether it welcomes customers to its premises or whether it offers its services in some other way. Finally, you must fill in your name, contact details and profession. A validation phase follows in which Google can verify the reality of the information entered.
Specifically, once the file creation request has been completed and before it is posted online, Google’s services will verify that the person performing the procedures is authorized to do so. The goal is to prevent third parties from creating or managing the Google My Business listing of a business that is not theirs or that they do not manage. After ordering the file, Google will send the requester a code to activate the account. Once the account is activated, all you need to do is feed it with news and other photos.
Clarification: It’s important not to forget to update the opening hours, update the photos regularly, and respond to customer comments. These various actions that bring the page to life are taken into account by Google in its natural reference criteria.
Validate a business already present on Google My Business
Google uses data from various directories to create Google My Business listings. It is therefore very possible to find an existing sheet in the name of your own company when making an application to this engine. In this case, the statement “Do you own this establishment?” appears on the form. Clicking the latter to take over its management will initiate the same verification procedures as file creation by Google services before giving you account management privileges.
Clarification: In the event that a third party has succeeded in creating or successfully claiming a record that represents a company to which it has no rights, Google offers a series of procedures that allow the deprived rights holder to regain control of their record.
A statistical tool
Google My Business also offers a statistical tool to count and analyze the visits of internet users to the presentation form. In addition to the total number of visits in a given time, this tool makes it possible to measure the type of information consulted (profile information, photos, published posts), the interactions that this content has caused (comments, content sharing actions, etc.). ), but also the number of clicks on route requests, the keywords used by Internet users, or the number of clicks to access the company’s site if there is one.