Qatar: focus on matters surrounding the World Cup

The state of Qatar has spent $220 billion to build world-class infrastructure, including new roads, public transportation, hotels and sports facilities. The matches take place in eight high-tech stadiums, which guarantee maximum comfort for the spectators.

In Qatar, 1.5 million supporters are expected for this historic event, which will boost the tourism and hotel and restaurant industries. Qatar expects the World Cup to add $20 billion to its economy in the near term, and the infrastructure benefits are expected to last for decades.

“The past 12 years have been a very busy time for economic development, which has been really boosted and accelerated by the World Cup. explains Nasser Al Khater, General Manager of the FIFA World Cup Qatar 2022. It’s all part of a big development plan that started in 2008 and what we’re really looking at is the impact of that plan over the next 20 years.”

“I’ve never seen a host ready so far in advance, says FIFA president Gianni Infantino. All stages are completed. The infrastructure in terms of hotels and roads is being phased out. Qatar is therefore ready. FIFA is ready, the world is ready. And after complicated times with pandemics and the like, we really need to come together.”

First FIFA World Cup in the Middle East

Qatar 2022 will make history by bringing the World Cup to the Middle East for the first time. All eyes will be on Qatar and the wider region.

“In my opinion, the success of the World Cup will show that the sports industry in Qatar is in a league of its own. said Sheikha Al-Anoud bint Mana Al Hajri, deputy director and business director of the Qatar Financial Center. This is a unique opportunity to place yourself on the international sports card or on the international trade and economic card. The World Cup is just a small reflection of a huge effort. And I am personally convinced that they will see a country rapidly transforming into a world capital of sustainable development. Companies that want to change the world will recognize that this is the best place to do it.”

SponixTech, the emerging startup

Qatar’s financial commitment to building an infrastructure capable of hosting a major event such as the FIFA World Cup has given many companies a boost, especially in the field of sports technology.

One is SponixTech, a Qatar-based company that provides immersive replay technology and virtual advertising during live matches. In just two years, it has joined the FIFA Arab Cup and Premier League.

SponixTech wants to be present wherever sports are taking place. But beyond this year’s commitment, their goal is to become one of the world’s leading sports advertising companies, considering deals with other major leagues, including tennis tournaments and the NBA.

The FIFA World Cup in numbers

FIFA earned $5.4 billion in revenue from the 2018 World Cup, a 16% jump from 2014 revenue. But as a non-profit organization, FIFA reinvests most of its revenue in football development. In 2018, $4.3 billion was invested directly in football programs.

FIFA generated more than $3 billion in revenue from TV rights from the previous World Cup. The popularity of football around the world has led to fierce competition among global broadcasters. FOX has won a bidding war with rival ESPN and secured a $400 million deal with FIFA for TV rights to this year’s World Cup.

All advertising and marketing spending around the World Cup will hit an all-time high this year. Experts say Qatar 2022 has the potential to deliver unique brand experiences.

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