Ubisoft claims it’s never been more interested in NFTs

enlarge / Brain Of Galaxy, meeting the brain of Ubisoft…

If you’ve been following Ubisoft’s relationship with the NFT space over the past year, you probably remember the absurd release of quartz NFTs in Ghost Recon Breakpoint was discontinued after a few months in April. At the time, however, Ubisoft said players should “stay tuned for more updates with platform features and future drops for other games!” »

In the months since, however, Ubisoft seems to have become the least excited about its future NFT plans. During a recent group Q&A session following a press event at Ubisoft’s Paris headquarters (transcribed by GameIndustry.biz), CEO Yves Guillemot tried to make it clear that the company “is always in research mode, I would say, when it comes to NFTs”.

– Commercial break –

– Commercial break –

“We really look at all the new technologies. We are very cloud-focused, next-generation voxel and looking at all web3 capabilities. We recently tested a few things that give us more information about how it can be used and what to do in the world of video games. We are therefore testing certain games, and we will see if they really meet the needs of the players.

The section on “responding to players’ needs” is especially interesting in the wake of Ubisoft’s use of NFTs in breaking point. In the months following Ubisoft’s donation of thousands of in-game usable NFTs, an Ars Analyzer found only 96 successful bargain sales for these in-game items on Objkt and Rarible (the only two marketplaces where such sales are allowed), usually measuring prices in the equivalent of tens of dollars. These third-party transfers were primarily sold as one of the main use cases for NFTs, so the lack of sales shows how few players care breaking pointof the implementation of the NFT.

Looking back, Guillemot said “we probably weren’t good at saying we’re doing research,” suggesting it was always meant more as an experiment to keep a finger on the pulse rather than a major investment in a new exciting tech playground. . However, this limitation was not communicated when Ubisoft launched its Quartz NFTs last December.

At the time, the company described the effort in a press release as “the first building block of our ambitious vision to develop a true metaverse.” At the time, Ubisoft also discussed long-term plans for blockchain to “make gamers a part of our games…the value they generate from putting back into their hands the time they spend, the items they buy, or the content they create online.” .

Now, though, Guillemot is talking about NFTs as another in the long line of crazy tech modes that Ubisoft likes to play with when they’re new:

“As a company, we moved to VR early, early to Wii — we’re always trying new things,” he said. Sometimes it works, sometimes it doesn’t, but it’s always to make sure we can provide players with a new experience that is innovative and interesting. The goal of doing business is always to create the best experience, and new technologies are always good for that because there is less competition and people are more willing to try new things with new technologies. »

The strangest of Guillemot’s NFT comments came when he spoke as if Ubisoft hadn’t launched its first NFT experience yet. “We have to say we were working on it, and if we have something that gives you a real advantage, we’ll bring it to you,” he said. “Explorer doesn’t mean launch. »

While we agree that exploring is not the same as throwing, we would say that Ubisoft actually launched NFTs in breaking point last Dec. The fact that Guillemot now says that Ubisoft mainly expects “to have something that gives you a real advantage” longer The “launch” tells you everything you need to know about how quickly the company’s sentiments about NFTs have changed.

Leave a Comment