The Canvas on Listening broadcasts a collection of business podcasts – Image

It’s been almost four years since you created your studio and this is your first time venturing into the ‘Business’ theme. Why ?

We developed Power Angels, a collection of podcasts with 5 (brilliant) female experts to transfer knowledge, to let as many people as possible learn quickly, well and concretely and to launch a project on female entrepreneurship in tech. When I discovered that women were pioneers in the digital world, but that they are now understaffed in technical and digital positions at French companies, I told myself that something had to be done. .

We rarely talk about the expertise of women in general, much less about women in tech. Entrepreneurship + woman + company + podcast = it’s a combo that inspired me!

To set up this project, you surrounded yourself with five influential experts: Caroline Mignaux, Nina Ramen, Caroline Jurado, Véronique Duong and Aurélie Moulin. Why her? Where and how did this project originate?

After determining the themes, we started looking for the women who would embody these podcasts. We wanted experts who would be recognized as the best in their field. And since it’s a collection, it was also important to have personalities. They all have (strong) temperaments, but also very different personalities, which gives a rich universe and above all there is something for everyone!

What do Power Angels represent in terms of writing, directing, production? In terms of general work?

For all the visual and sound identity part, editorial line and post production of Power Angels it is 4 months work (x3 people) from my teams, and for the writing and shooting of the 70 episodes it is 1 month of work. A project like this is a huge production, because 350 episodes is a lot!

The visual identity was a true reflection. We wanted pop colors so that the thumbnails stand out on the platforms, and most importantly a universe that is not akin to training, but rather a visual that makes people laugh and inspires.

Why did you choose this 5-minute-a-day episode format? And why 350 podcast episodes?

Learning with audio is possible and above all easy, provided the content is clear, concise and accurate. A lot of editorial work has gone into making sure that every episode is very concrete and usable right after listening. Our promise is that after you listen to all 70 episodes, you will be able to perform on LinkedIn, turn words into $, stand out on Instagram, conquer crypto and master SEO: conquer the world, what!

What is the economic model of such a project and what benefits do you expect from it?

It is an ambitious project that required a lot of investment. The aim is to fund itself thanks to partners/sponsors who want to support a female entrepreneurship project in tech.

Will there be a season 2?

Who knows?! It is very likely that this collective is not limited to 5 Power Angels. There are still many digital themes that can be tackled, and most importantly, there are still many great women who can teach us a thousand things!

With all your podcasts you collect more than 6 million plays. You have the particularity of setting a tone and making your mark on all the projects you produce. Will there be new projects from the Pénélope Boeuf brand?

Personally there is a series, CAPUCINE, that I imagined, which is currently airing on AB1 (90 episodes) and there is a comic, PENOUCHE, to be released on October 6 by Editions Nathan Comic Strip. In terms of podcasts, we’ve created podcasts for upcoming brands, new seasons of L’Arnaque, podcasts in co-production… In short, much more. But that’s normal, it’s back to school!

To listen to the podcasts, it’s here.

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