Like many teenagers, Sébastien Borget fell in love with the world of video games very early, growing up in the 1990s with the worlds of Tomb Raider and Super Mario. A graduate of Telecom SudParis (after notably a year of exchange at the Chinese University of Hong Kong), he immediately started entrepreneurship with his friend and partner Arthur David, linking creations together and resell boxes. “In 2008, I joined Arthur on an adventure that evolved into the world of peer-to-peer technologies. We sold it to launch Wixi, a cloud storage service for photos, videos, and music that we also sold two years later.. In 2011, they launched the video game on smartphone together pixowlsold to Animoca Brands seven years after launch. “Making your own video game was an inaccessible myth at the time, but has become accessible again thanks to smartphones” recalls Sebastien Borget.
The Sandbox Adventure
Founded in 2011, The sandpit is an infancy online 2D video game that allows the creation of type cards pixel art, “with the idea that we wanted everyone to become a creator and make creation and sharing accessible through new technologies” specifies this gaming pioneer. A huge success with more than 4 million downloads in 8 years and 70 million creations made by users. But also a frustration: that of seeing creators leave the platform, because “we had no technical means to share some of the revenue from the content created, especially because of the rules of the Google Play and Apple Store systems”. It is by discovering the blockchain used in the game Crypto Kitties that the two partners are testing this technology, where creators can then monetize their content.
At the end of 2017, they launched a new version of The Sandbox: a cross-platform 3D game that uses NFTs. And whose economic model is based on the purchase of land. “There are 166,464 and not one more. We sold 70% of the land to 22,000 players. With the rest we can finance ourselves for another year, then we get 5% commission on transactions” explains Sébastien Borget.
An open and monetize metaverse
Virtual experiences without having to code? For this gamer who wants to make games, simple and accessible creation, The Sandbox offers the application VoxEdit to create objects and game maker make games. On the other hand, “It’s a virtual metaverse game world open space where creators have their own map, country and currency. They are sovereign and their NFTs can be used externally” summarizes Sébastien Borget who shows his difference with the metaverses of Facebook, Microsoft or Roblox.
Because in The Sandbox, creators can see the value of their creations without being limited by the platform. ” NFTs herald the arrival of a new digital economy as these assets enhance the gaming experience while being able to be sold outdoors » affects the one who claims to contribute in this way to the birth of the ” play to earn “.
Sandbox Alpha Season 3: an experience enriched by brands
August 24, 2022 marks the launch of Alpha Season 3 with 98 experiences, including 22 brands (bringing the total number of brands present on The Sandbox to 400) from diverse backgrounds: music (Snoop Dogg), luxury, fashion (Gucci, Adidas), entertainment (Warner music)… “It’s a great showcase of what brands can offer in terms of immersive experiences. Gamers can reinvent themselves by creating an avatar and diving into a Web3 ecosystem where music, art, architecture, gaming and fashion converge to usher in the future of entertainment.”.
A future in which the creativity of the user is the cornerstone. “My wish is that users, in turn, can create their own games and experiences, enrich them, resell them, recreate others, and so on”. If Alpha Season 2 has already attracted 350,000 players, the two partners expect 500,000 to 1 million users within two months.
And the crisis of the metaverse?
“The world is heading for a record rate of inflation and all technology stocks are being hit, losing up to 90% of their value. This also affects cryptocurrencies and tokens, but our currency, the SAND, which is part of the Top 40 Tokens on CoinMarketCap, has maintained its position as one of the first tokens within the Metaverse tokens” assures Sébastien Borget, whose portfolio of 4 million users continues to grow.
For him, the crisis is cyclical, but the blockchain market is doing well. In addition, according to the Blockchain Game Report from the 3rd quarter of 2021 from DappRadar, this market has grown by 509% compared to the previous year – nearly half of which was captured by video games using NFTs.
Looking ahead with optimism for the co-founder of The Sandbox, also president of the Blockchain Game Alliance which brings together 4,000 members of the industry (platforms, studios, marketplaces, etc.) and whose goal is to highlight the use of blockchain in video games.