Samsung launches week-long Metaverse and NFT activation

Today, Samsung kicks off a week-long “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community.

Samsung launched their Discord community or server in June. Earlier this year, they also opened a presence at Decentraland called Samsung 837X, and that location will host virtual events throughout the week.

By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand demonstrates how these emerging experiences can bring young consumers to traditional fall sales events.

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Read next: 4 Key Strategies for NFT Brand Launches

Look for clues. Fans of the brand will be asked a series of three questions about Samsung’s Discord server. The answers to the questions can be found somewhere on Samsung.com or Discord.

Once this part of the game is completed, Discord users will submit their MetaMask wallet address on Discord for a chance to win an NFT worth up to $500 in discounts on Samsung products.

NFT and price. Participants have until September 14 at 5:00 PM ET to answer questions. The next day Samsung will deposit the NFTs to the user and each NFT has a randomly assigned value from $0 to $500.

Participants can then exchange their NFT for an online certificate that they can use when purchasing Samsung products during the event.

In addition to anyone receiving an NFT of a certain value, 30 winners will receive other prizes totaling $10,000 in gifts.

Metaverse corporate events. Samsung will also be holding sales events on the Samsung 837X. These live streamed events will feature products pulled from real users’ wish lists on Samsung.com.


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Why we care. It’s not just about planting a flag in the metaverse. Instead, it’s about what brands do once they and their customers get there.

This metaverse campaign features the familiar sweepstakes elements that have been a part of marketing for centuries. There are discounts and other prices that strategically resemble loyalty programs as well. This promo updates the strategy by making it fun with a digital scavenger hunt involving members of the Metaverse community on Discord and Decentraland.

Macy’s and Old Navy have also dropped NFTs as part of seasonal celebrations. Distributed use of special clothing for virtual pets. The most promising performances are part of a longer, multi-stage roadmap — the kind Under Armor is preparing for 2022, 2023, and beyond.


About the author

Chris Wood has over 15 years of reporting experience as a B2B editor and journalist. At DMN, he was an Associate Editor, providing original analyzes of the changing technology landscape of marketing. He interviewed leaders in technology and politics, from Canva CEO Melanie Perkins to former Cisco CEO John Chambers and Vivek Kundra, named by Barack Obama as the nation’s first federal CIO. He is particularly interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “Theatre of Innovation” at Fintech Inn, Vilnius. In addition to his marketing-focused coverage in industries such as Robotics Trends, Modern Brewery Age, and AdNation News, Wood has also written for KIRKUS and contributes fiction, criticism, and poetry to several book blogs. He studied English at Fairfield University and was born in Springfield, Massachusetts. He lives in New York.

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