© Getty Images
Reading time: 3 minutes
As business expectations continue to rise, it is no longer time for competition, but for “co-petition”. The goal: to share its resources and work together instead of confronting each other. But what are the risks and benefits?
Bundling warehouses and logistics chains, sharing employees and skills, intellectual and R&D co-creation… Companies have understood that they have to work together to survive. In recent years, this collaboration has continued to expand and conquer new territories. Today, the goal of companies is not only to improve performance, but also to have a positive impact on their ecosystem. Or how to go from ‘smart sharing’ to ‘wise sharing’ (enlightened B2B sharing), including a social and ecological dimension. Because by joining forces, they increase their collective impact and sometimes even transform entire sectors of the economy. This spirit of sharing and working together has certainly entered a new era. But in which areas are we collaborating? How far and with whom? What benefits do you expect to get out of it? And above all: can it be dangerous to deal with your own competitors?
So many questions our experts will answer duringa conference accessible online, Thursday 22 September. With, to talk about and discuss current and future opportunities for companies, three guests. Navi Radjou, first of all. Expert in innovation and leadership, essayist, he was ranked among the 50 most influential management thinkers in the world by Thinkers50. Originally from Pondicherry, India, he holds dual French-American citizenship and has lived in the United States for 22 years. At his side Anne Thevenet-Abitbol, Aspiring Director and New Concepts of Danone. Since 1998, she has been responsible for developing any new idea that can move the Group forward, be it in the marketing, HR, social or community fields. Notably, it created Les 2 Vaches yogurts in 2006 to contribute to the development of organic farming. Since 2010, she has been designing and leading the EVE program – intercompany training on female leadership, conducted by about fifteen companies. Since 2012, she has also headed the OCTAVE program, aimed at improving the coexistence of generations in business and their adaptation to a changing world. Finally, our third guest is Sophie Guignard, manager of BeeWe at ENGIE, a collaborative economy platform that optimizes the Group’s spare parts and promotes the principles of the circular economy. In addition to the visibility of all spare parts present in the different thermal production sites, BeeWe analyzes the stocks, their purchases and their consumption to help the operational teams optimize their supply flow.
This meeting will enable you to:
> Know how to optimize business sharing opportunities (B2B);
> Understand the direct link between B2B sharing and energy sobriety;
> Be inspired by industry leaders who value their intangible resources (employees, customers, intellectual property, brand) by sharing them;
> Understand how B2B sharing makes it possible to achieve the 17 Sustainable Development Goals (SDGs), set by the member states of the United Nations, as quickly as possible and at a lower cost;
> Discover how those who have been avant-garde in this field have managed to overcome the organizational, cultural and regulatory hurdles associated with B2B sharing;
You can reserve your spot today at our payment platform. A replay is available at the end of the meeting if you are not available for the live.
I’m already subscribed, I’m connecting
Offer without obligation.
You are free to cancel at any time
- 6 Magazines, paper and digital versions per year
- 4 special issues, paper and digital versions per year
- Unlimited access to the Havard Business Review France site