Philippe Kerignard, Bouygues Telecom: the challenge of understanding the metaverse and the web3

the metaverseare multiple facets and use the fuss. However, the term covers very diverse technologiesmature or emerging, but also of great complexity for the web3. Decryption with the head of theInnovation Lab and data management Bouygues Telecom and member of theIMA.

But what exactly is the metaverse or metaverse ? The theme has been widely democratized in 2021 thanks to the spotlight initiated by Meta, ex-Facebook. But between the vision carried by meta and that of web3 actors and advocates of decentralization, the differences are profound, if not fundamental.

Not to mention the other technologies and applications that now also claim to come from the metaverse. For example, collaborative applications in B2B include applications related to the virtual reality and at the augmented reality. The trend is towards developments in favor of moreimmersiveness.

The Metaverse: UFO and Potential Revolution

Philippe Kerignard, head of the Innovation Lab and data governance at Bouygues Telecom and member of the IMA

However, these technologies are not new. ” VR, ARcompanies, including Bouygues Telecom, have been doing it for years. What has changed, has been put in the spotlight by Mark Zuckerberg observes Philippe Kerignard, head of the Innovation Lab and data governance of the French telecom operator.

The promise of the boss of Meta is a wider democratization of these tools among the general public. This simplified access arouses the interest of organizations. The expert and member of theInnovation Makers Alliance (IMA) however, declares itself reserved for the near-term level of acceptance and mass use with helmets by the general public.

The revolution, Philippe Kerignard it mainly waits in the services to be proposed in the context of decentralized consumer metaverse (B2C), and more in that of web3provider of services and technologies for metaverses such as The Sandbox or Decentraland. cryptocurrenciesFor example, NFT, decentralization, and DAO offer capabilities that extend far beyond the universe of the metaverse.

the UFO representing the metaverse today, centralized or decentralized, nevertheless raises many questions about its real potential. Interfaces and services are yet to be improved, not even imagined. Lab’s innovation manager also points out the technological barriers to entry, real obstacles to the adoption of the metaverse by the general public.

The possibilities are extraordinary, but you have to plan for several years for services that are still hard to imagine,” he warns.

The “real revolution”, Philippe Kerignard first sees at the level of Web3 and the potential for disruption represented by the tokenization.

A long and complex evangelistic work to carry out

The liquidity that tokenization enables can revolutionize services, products, organizations and processes. The inherent complexity of Web3, and sometimes even its counter-intuitive aspect, even more so than for blockchain alone, makes it extremely difficult for top management to understand. The evangelizing effort to be made in our respective organizations is significant,” he notes.

This complexity further requires users to overcome technical barriers to entry. In terms of ergonomics and usability, Web3 undeniably still has a lot to learn from the previous generation of online services to mask the underlying technical complexity.

Some companies in the market have managed to do just that, such as the Casino group In France. Stéphanie Zolesio, Executive Director General of Casino Immobilier, will explain during the conference on 12 October how IMAgine Day exploration in public, corporate and industrial metaverses whose is an exclusive press partner.

Casino is not talking about NFT, nor about cryptocurrencies, but about discounts. The wallet disappears behind a VIP application… They have succeeded in a very pragmatic way in using these technologies for concrete applications that are accessible to every consumer. There are few large companies at this level of maturity with a systemic approach that connects the virtual, digital and physical worlds,” appreciates Philippe Kerignard.

Sharing best practices and pitfalls to avoid

It is precisely to simplify this leap in terms of understanding and adoption that theIMA brings organizations together and produces content whose primary goal is pragmatism. In October, the association will distribute a white paper on the concrete use of the metaverse and Web3 for companies.

What decision makers are looking for is an understanding of the technology, as well as potential business applications and best practices. That’s why we provide real-world examples, including detailing mistakes that companies have already made in the experimentation phase. This work of collective intelligence makes it possible to avoid the same reproductions and thus move forward faster in projects,” explains the IMA manager.

l’image day dedicated to Metaverse & Web3 will also be an opportunity for companies in the study or reflection phase to meet the directors of concrete projects. The innovation specialist also emphasizes the network value of this event.

These discussions are an opportunity to discuss specific and operational aspects, such as how CIOs have enhanced the skills of their employees. It also saves time identifying the right partners.”

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