NFT: Sorare, the French unicorn, releases a game with the NBA

Get out of the way – The French unicorn never stops making the news. After signing with our national Zinedine last Julyr, the French flagship is going to conquer the new world and seize the NBA. Indeed, Sorare signs with the NBA to make his official fantasy basketball game.

Sorare launches NBA fantasy basketball game

The National Basketball Association announced it yesterday Sorare signs with the NBA to make his official basketball fantasy game. The Web Game 3 should therefore be launched this fall for the 2022-2023 season. The game is free to play and contains collectible NFT stickers.

The game offers NBA supporters the opportunity to build their basketball team with their favorite players. These interactions with the competition allow them to compete using non-fungible token technology (NFT). They can earn points based on the actual performance of NBA players. This partnership allows Sorare to use the official logos of the league and the teams.

The NBA signs with Sorare – source: NBA

The NBA is not on its first try. It very quickly followed in the footsteps of crypto technologies and the possibilities offered by non-replaceable tokens. For example, in April 2022, the American National Basketball Association formalized the release of its NBAxNFT series, positioning it as the « Official Web3 entry point for the NBA “.

“The NBA has been at the forefront of digital experiences and collectibles, and our game provides basketball fans with the ultimate sports entertainment experience, where they can play as a general manager, own their own game and maintain real connections. »

Nicholas Julia, co-founder and director of Sorare

>> Like Kylian Mbappé, come and live your passion for football by discovering Sorare (commercial link) <

What is Sorare: Zebra? Unicorn? Both ?

Are we going to make all the animals in the registry? no, don’t worry at all. In “newspeak” or “startup” language – however tasty the latter are – we speak of “zebra” for a company that is slowly building its growth with a profitable business plan that is validated by the market. On the other hand, we will talk about Unicorn for a company estimated to be worth a billion dollars.

And yes, a billion euros: that’s a lot of euros. However, it is not uncommon for these valuations to be the result of speculative bubbles. Investors rushing for fear of missing out on a golden opportunity. John Maynard Keynes – sharp critic of the financial markets – would speak of herd behaviour. In crypto, however, we know this phenomenon better as “FOMO”.

In the past, many successful start-ups turned out to be scams. Are you aware of the Wework scandal? The company was valued at $20 billion in 2017, but has not filed for bankruptcy in 2020.

However, Sorare seems to be well entrenched. appreciated at $4.3 billionin June 2022, Sorare’s number two, Thibaut Predhomme, claimed the company was profitable. This profitability allows it to “have a future in the future”. In fact, the platform claims 1.8 million users worldwide, as well as 250 clubs and partner sports organizations.

Still according to Thibaut Predhomme the company would have registered 200% growth in the first half of 2022. At the time, he had announced an ambition to expand into American sports and a desire to partner with the North American Baseball League (MLB). For now, the young entrepreneur is keeping his promises.

“Sorare has built an innovative gaming experience that gives fans around the world a whole new way to interact with and learn more about our players. […] We are very excited about this partnership and the effect Sorare will have on player and game growth worldwide. »

Tamika Tremaglio, director of the NBPA.

If the statements of profitability have to be taken with tweezers, for the time being: coco rico. Indeed, Sorare seems to have conquered America brilliantly. Rumor has it that when you sign with Mbappé, you start running as fast as he does. (Don’t even need a sand chase, oops)

Passionate about sports? Collect the cards of your favorite NFT players and manage a team of winners. Ready to live a unique gaming experience? Register on Sorare . todaythe round ball queen platform (sponsored link).

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