GamesBeat Summit Next 2022: Zynga Co-Founder Mark Pincus Joins Speaker List

Do you want to know what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry at GamesBeat Summit Next in October. Register today.


We’re excited to have Mark Pincus, the co-founder and former CEO of Zynga (acquired by Take Two Interactive earlier this year for $12.7 billion), one of the speakers for GamesBeat Summit Next 2022, who pioneered social gaming to game to help establish as a mass game. market activity.

Waves of hype are always crashing over the gaming industry, but we never know if they’re getting our feet wet or if they’re tidal waves that change the entire industry. GamesBeat Summit Next 2022 will explore the next big opportunities in a disciplined manner with industry thought leaders. With the discount code Dean50 you get a temporary 50% discount on the ticket price.

– Commercial break –

Our event will focus on the emerging parts of the game that could become the next big markets. Our main sub-themes will focus on key areas and their growth in the post-pandemic world. These subtopics include the metaverse, user-generated content and the creator economy, influencers and marketing disruption, non-replaceable tokens and cryptocurrency, emerging markets, subscriptions, and cloud gaming. , and the evolution of game infrastructure. And as always, we look at transactions and financial trends in games.

Marc Pincus

Mark Pincus is the co-founder and former CEO of Zynga.

Pincus founded Zynga in April 2007, along with Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler and Andrew Trader (operating as Presidio Media).

He changed his name to Zynga, named after Pincus’ bulldog, and had great success with a social poker game, Texas Hold’Em Poker, now known as Zynga Poker.

During Pincus’ tenure as CEO of Zynga, the company started the wave of social gaming on Facebook and then made a somewhat rocky transition to mobile. Under his tenure, the San Francisco-based company delivered big hits such as FarmVille, CityVille, and FrontierVille. It brought in over a billion players and it showed that a company could reach far more people than the hardcore game companies of the time.

Pincus helped pioneer the free-to-play business model in social games, where players paid real money to buy virtual items like poker chips that they couldn’t withdraw. Building on this success and the games-as-a-service model, Zynga went public in 2011. With thousands of employees, Zynga bought the former Sega digs in San Francisco.

In 2014, Pincus handed over the CEO job to Xbox veteran Don Mattrick, and things didn’t go too well. Less than a year later, Pincus returned as CEO and eventually hired Frank Gibeau at Electronic Arts. Gibeau helped Zynga regain its mojo through acquisitions, eventually selling Zynga to Take-Two Interactive for $12.7 billion. Pincus became an investor and now keeps a close eye on the blockchain gaming market.

We talk to him about his plans and what he thinks of the game industry. Pincus was an early active investor in numerous technology companies, including Facebook, Twitter, Airbnb, Snap, Epic Games, Xiaomi, JD.com, Niantic, and Dapper Labs. It’s been ten years since Pincus and I spoke at our GamesBeat event in 2012, and I’m happy to see him again.

More speakers

Andrea Cutright is Global Marketing Manager, Prime Gaming & Game Growth at Amazon Games.

We also mentioned a number of other speakers. Among them is Umesh Lakshman, head of Solutions Architecture, West, Media and Entertainment at Lumen. He will speak during a session about the path taken to build the metaverse in real time.

We also have Uri Marchand, CEO of Overwolf, for a session on the future of user-generated content with Enrico D’Angelo, VP Products, Economics and Ecosystems at Roblox; and Ada Duan, General Manager of Growth Products and Partnerships for Mojang Studios.

Our speakers will also include Jay Chang, co-founder and CMO, Genopets; Joan Kim, Investor, Samsung Next; Chris Early, senior vice president of strategic partnerships and business development at Ubisoft; Andrea Cutright, Global Marketing Manager for Prime Gaming & Game Growth at Amazon Games; Mike Lucero, director of product management for games at Samsung; and Perrin Kaplan, former head of marketing at Nintendo of America and co-founder of Zebra Partners.

Previously announced speakers

Will Wright prepares a match for Gala Games.
Will Wright is co-founder of Gallium.

We previously announced that Sim City creator Will Wright, now Gallium co-founder, will be among our speakers; and Matthew Ball, CEO of Epyllion and author of the popular book, The Metaverse.

Wright will talk about his new startup, Gallium Studios, and his take on gaming in a fireplace chat with Peter Levin, managing partner at Griffin Gaming Partners, while Ball will develop the open metaverse.

Neville Spiteri, CEO of the pioneering virtual reality company Wevr, will talk about tools for next-generation game development. They are among the best psychics in the industry with a track record of excellence.

Renee Gittins, CEO of Phoenix Labs and former Executive Director of the International Game Developers Association, will be part of an interesting panel titled Soft Skills for Hard Problems. She is joined by Aleissia Laidacker, mixed reality expert and head of product and technology at the Open Meta Association. Other panelists include Yaprak Decarmine, CEO of Game Jolt; Lauren Hetu, Senior Software Engineer, Phoenix Labs; and Zak Whaley, technical director at PlayEveryWare. These speakers illustrate what we can learn from thinkers who solve modern problems in different ways.

Susan Bonds is CEO of 42 Entertainment.
Susan Bonds is CEO of 42 Entertainment.

We also have a good series of sessions on the rise of user-generated content, led by modding platform company Overwolf. Speakers include Overwolf’s Merchant and Shahar Sorek, Marketing Director of Overwolf.

Brooks Brown, founder of Consortium9, will also shed some light on the right way to think about blockchain, and Umesh Lakshman, head of Solution Architecture West, Media and Entertainment at Lumen, a technology infrastructure company gearing up for the real-time metaverse. . We also have Susan Bonds, CEO of 42 Entertainment, a creator of alternative reality games, and her new augmented reality job at Animal Repair Shop.

This is just the first batch of incredible speakers we’ve lined up for the event, which will be held in person at Midway, San Francisco, October 25-26. We’ve put together a great experience with multiple tracks so you can discover the new part of the game that’s close to your heart.

Our target audience is the decision makers who will lead the way to a bigger and better gaming industry. The road through the recession won’t be easy, especially since things aren’t developing as fast as they used to and high-flying areas like blockchain gaming have crashed. But we’ve got the right people to explain the key trends in gaming so you can blaze your path to growth.

The GamesBeat Creed in dealing with the video game industry is “where passion and business come together”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and get involved in the industry. Discover our briefings.

Leave a Comment