Luxury and Web 3: The Giant Hermès Reveals Its Crypto and NFT Plans

The Devil Wears NFT Prada – The luxury goods brand Hermes is known worldwide for its silk squares or its Kelly bag. As a symbol of French know-how, the group has decided to metaverse and get ready to get dressed avatar with the utmost elegance. After the prestigious Sotheby’s Auction House recruiting specialists in digital art, it is now a family business over a century old that invests in NFT. Sign of the times or opportunism? Anyway the time of shopping 3.0 has arrived and your avatars have no excuse for not looking stylish.

Hermès ready to dress your avatars in the metaverse

1837 is the year of foundation of the Hermès house, which made saddles and harnesses at the time. Who would have thought at the time that this small company – still a family business – would end up as one of the gems of the industry? french luxury ? And especially that she would leave conquest of the metaverse ! The ability to adapt to the market is one of the signs of a company’s vitality. And the least we can say is that Hermès seems ready to embrace the future.

Earlier this week, we learned from a lawyer specializing in trademark registration that Hermès had decided to exploit this new vein, the future metaverse. The United States Patent and Trademark Office (USPTO) has thus registered trademark applications to display, store and manage different types of products:

  • objects from digital collection
  • but also cryptocurrency
  • and especially NFTs for use in ” online worlds »

But also other requests for:

  • shops that offer goods virtual
  • fashion shows and fairs

All planned for virtual, augmented or mixed reality environments, online ” and for ” provide an online marketplace for buyers and sellers of virtual goods “. No doubt about it, the future fashion week will be virtual!

Luxe invites itself into the metaverse to dress up your avatars

>> The JDC is offering you 100 seats -50% for Binance Blockchain Week with the code Paris50JournalDuCoin (commercial link) <

NFT, fashion and business: brands are investing the metaverse

Moreover, many luxury and clothing companies have already ended up in the small world of NFT. We were even able to spend four days de Decentraland’s Metaverse Fashion Week. She brought together well-known brands such as Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab. And according to data from Dune Analytics, that’s a whopping 260 million from dollars that have been amassed by Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany thanks to the sale of these famous NFTs.

And these stories of big money inevitably breed greed and inevitably create new kinds of conflict. Such as this complaint filed by Hermès against Rothschild, which has a collection of NFT Metabirkins. FYI, the Birkin is a very famous bag name that belongs to… Hermès! Is it enough to add? meta for something to be allowed to use it in the metaverse? It is up to the American judiciary to decide.

Welcome to these new worlds where you avatar will need houses, clothing, fashion accessories and a whole range of diverse and varied objects. They will have hobbies, friends, but in this one virtual reality just like in real life you will have to find a way to distinguish yourself from others and show outward signs of wealth. So place with luxury 3.0 for those who have the means, for the others, we’ll just sip an NFT of coke while window shopping.

Forget luxury and worldliness! Unwind during Binance Blockchain Week on September 14, 15 and 16, 2022 in Paris! Register now on Binance. The JDC offers you 100 places -50%. Use the code Paris50JournalDuCoin when ordering. Hurry up, there won’t be enough for everyone! (commercial link).

Leave a Comment