MBW’s Stat Of The Week is a series in which we highlight a single data point that deserves the attention of the global music industry. Stat Of the Week is supported by Music Group Five, a technology-driven record label, distribution and rights management company.
Some of the world’s most prominent video game platforms have expanded into the virtual gig space over the past 24 months.
The likes of Roblox, Epic Games-owned Fortnite, and Minecraft have all seen superstar performers perform in the metaverse through their platforms.
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Last month, the popular mobile game PUBG Mobile came in and hosted a virtual concert featuring K-Pop megastars BLACKPINK.
The video marked BLACKPINK’s first appearance as an avatar for a music video and the first time PUBG MOBILE has collaborated with artists on a music video with virtual footage.
Created by Backed by Tencent Holdings Korean video game company Krafton, PUBG, which stands for PlayerUnknown’s Battlegrounds, has been downloaded more than a billion times outside of China.
The in-game concert was promoted worldwide in physical venues, including Times Square in New York City with Vincent Wang, head of PUBG MOBILE Publishing at Tencent Games, calling the collaboration with the K-pop group “PUBG MOBILE’s greatest collaboration ever.” nowadays”.
The “immersive audiovisual experience” took place over two weekends in July and was viewed by 15.7 million viewers around the world through the concert series.
In addition, the music video for the track ready for love, which was released under the partnership, has now been viewed more than 146 million times since its launch.
The performance won “Best Metaverse Performance” at the MTV Video Music Awards last weekend, from a shortlist that included Fortnite’s Ariana Grande, Roblox’s Charli XCX and Wave’s Justin Bieber.
BLACKPINK, signed to Universal’s Interscope Records in a global partnership with South Korea’s YG Entertainment, recently broke their own record for the third biggest music debut video in YouTube history with the release of their new song. pink poison.
The video for pink poison was released on YouTube on Friday, August 19 at midnight ET and generates 90.4 million seen within 24 hours.
NOIR PINKHis official YouTube channel has recently passed 77.5 million subscribers, making him the most subscribed artist on the platform.
pink poison is the lead single from BLACKPINK’s upcoming second album, born pinkwhich is scheduled for September 16. The song is currently at number 3 on Spotify’s Top 50 chart worldwide.
BLACKPINK is out THE ALBUM, their full debut, in 2020. THE ALBUM reached number two on the Billboard 200 and landed three singles on the Billboard Hot 100, including: What do you think, ice cream and Addicted girls.
“PUBG MOBILE always wants to bring its players new, cutting-edge experiences and be at the forefront of popular culture.”
Vincent Wang, PUBG MOBILE Edition
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, said: “We want to thank all our players and BLINKs for their support in making PUBG MOBILE’s biggest partnership yet.
“It was such an honor to bring the great music from BLACKPINK to PUBG MOBILE. PUBG MOBILE is always committed to bringing new, cutting-edge experiences to its players and being on the cutting edge of popular culture.
“This collaboration was about bringing the music and gaming worlds together and uniting fans around the world. We look forward to more great experiences we can bring to the community, so stay tuned.
YG Entertainment said, “It was a great pleasure for us to start another meaningful partnership with PUBG MOBILE.
“I hope we can show different sides of BLACKPINK through music and more. [Second] FULL ALBUM [BORN PINK] will be released on September 16 and the start of the world tour[s] from October. Stay tuned for that!
Five Music Group’s repertoire has won Grammy Awards, dozens of RIAA Gold and Platinum certifications, and numerous #1 positions on various Billboard charts. His repertoire includes heavy hitters such as Bad Bunny, Janet Jackson, Daddy Yankee, TI, Sean Kingston, Anuel and hundreds of others.The music industry around the world