What people ultimately search for on Google provides raw information about their actual mood, often revealing their interest, fear, and range of other emotions about a particular topic. To identify investor sentiment amid a bear market that hasn’t bottomed yet, Cointelegraph dug deep into the web to uncover the most searched questions about cryptocurrencies.
The top 10 Google searches related to cryptocurrencies reveal an increase in investor curiosity – represented by two “Why”, three “What” and five “How”. Let’s take a look at the most crypto-related Google searches, from highest to lowest.
What is cryptocurrency
Even after thirteen years of disruption to traditional finances, the most popular question general investors are asking Google is “What is cryptocurrency?”. With a global search volume (GV) of 256,000, this Google search eclipses the second most crypto-related Google search by nearly five (4.7) times.
This indicates the gap – and the sheer scope – in educating the masses about cryptocurrencies. Despite the obvious conflict of interest, crypto entrepreneurs around the world are putting their differences aside and agree that educating the masses about cryptocurrencies can serve as a catalyst for widespread adoption.
What is cryptography
The second most searched question on Google regarding cryptocurrencies is, surprisingly, just a repetition of the main question, which is “What is crypto?”. The question registered a GV of 54,000, which, when combined with its predecessor, strengthens the case for educating the masses about cryptocurrencies.
The wh question highlights the lack of understanding by the masses and the need to shorten the learning curve for new and aspiring investors.
In third place for the most popular Google searches comes the top investment-related question: “How to invest in cryptocurrency”. With a GV of 44,000, Googled demand shows a growing interest in crypto investments despite the prolonged bear market.
The keywords also emphasize the need to simplify the process of investing in cryptocurrencies. This includes an overhaul of trading platforms to make them more intuitive for new investors coming out of traditional financing.
Taking fourth place with a GV of 37,000 is a Google search that surprisingly is the most natural progression you would take to learn in depth about the crypto ecosystem – “What is crypto mining”.
Investors with a basic understanding of the crypto ecosystem tend to try mining as a means of generating passive income through cryptocurrencies. The idea of reusing an old computer to earn cryptocurrencies by backing the network is popular research, relevant since the early days of cryptocurrencies. However, turnkey mining rigs have made it possible for novice miners to consider crypto mining a viable career.
Given the growing popularity of cryptocurrencies, the search for “How to buy cryptocurrency” ranks fifth among the most searched crypto-related keywords on Google. The GV of 36,000 shows the clear interest in buying cryptocurrencies.
Bear markets are often considered the perfect time to make high-yield investments. Given the price drop, existing and new investors are in a race to identify such investments as the market prepares to get back on the bull run.
Why is crypto crashing?
The impact of prolonged bear markets has seeped into major Google searches as investors seek answers to the question “Why is crypto crashing?” The 2022 bear market proved catastrophic for several crypto ecosystems, destroying millions of dollars overnight. As a result, Google Search represented a GV of 33,000.
The ongoing free fall in prices, coupled with the lack of clear support to absorb the fall, has led to negative investor sentiment worldwide. However, despite the losses, inflation in traditional finance has forced investors to rethink Bitcoin (BTC) and other popular cryptocurrencies as hedges against spending power depletion.
A key question investors are asking today – “How does cryptocurrency work” – is the seventh most searched question on Google about cryptocurrencies, with a GV of 27,000.
After huge losses, the general public has changed about the inner workings of a crypto project. Understanding how cryptocurrencies (or any particular crypto project) works can help you uncover the hidden risks of investments.
Why is crypto down?
With popular projects like Polygon making headlines for outages, the general public is asking, “Why is crypto down” resulting in a GV of 21,000.
With projects forced to stop withdrawals and freeze funds for various reasons, investors tend to find answers on the internet. This top 10 survey highlights the unprecedented increase in service outages. Rush services and blockchain shutdowns are the main drivers of negative investor sentiment.
To many, the idea of creating, marketing and selling their own cryptocurrency seems better than investing in something made by others. “How to create a cryptocurrency” is Google’s ninth most searched term in the crypto space with a GV of 14,000.
With decommissioned services, anyone can now launch their own tokens. Simply launching a cryptocurrency without serving a use case is doomed to fail in the long run.
Last in Google’s top 10 is “How to trade cryptocurrencies”, with a GV of 13,000. Investors continue to look for new ways to trade cryptocurrencies despite the growing popularity of cryptocurrencies.
Depending on the jurisdictions, crypto platforms have started offering tailor-made services to meet the legal requirements of the region. Accordingly, investors should conduct research to identify the most appropriate platforms for crypto trading while complying with local laws.