The 5 Best Ways to Notice Your Crypto Boot

Marketing: Running a successful campaign is harder than ever. Here are the solutions, according to: Kurt IvyFounder of SimpleCryptoPR.

In a curious way, cryptocurrencies have become a much more common method of financing and investing. Major companies such as PayPal and Mastercard have played an important role in increasing crypto’s popularity and credibility in recent years. This, in turn, has inspired many blockchain startups to enter the market.

With such a large influx of crypto startup projects, the competition has skyrocketed. That’s why running a successful marketing campaign in this space is more difficult than ever. In fact, it is a full-time job that requires a focus on implementing and overseeing personalized marketing strategies to ensure the growth of a project.

To advertise

Marketing agencies and expertise

A crypto marketing agency can use its expertise to guide a startup in its advertising and marketing with innovative strategies. A number of marketing strategies have worked well for many cryptocurrency projects.

With that in mind, let’s take a look at some of the fundamental building blocks that a good marketing campaign should include.

1. A remarkable white paper

A white paper is an authoritative report that presents a problem and solution on a particular topic. Marketers produce white papers to educate readers on a specific topic or to describe and promote a specific methodology.

Satoshi Nakamoto first established the process for publishing a white paper for a blockchain project. Today, almost all known cryptocurrencies have a whitepaper. This document must be properly composed as it is an essential part of ICO (Initial Coin Offering) marketing.

White papers also play an important role in lead generation. A whitepaper informs and sells the product to the reader at the same time. Not surprisingly, white papers have higher conversion rates than most other marketing methods.

Also, someone who downloads and reads a comprehensive white paper is much more likely to be further along in the buyer’s journey than someone who browses a website, clicks on an ad, or watches a short video.

2. Build a website and jump on social media

Websites are essential for all businesses and organizations. It is a more formal and official method of attracting customers, clients and investors. That’s why a crypto startup needs a website with good user experience (UX) design. It is necessary to make a good first impression. For those who want to better understand what to strive for in terms of aesthetics, design and usability, new start-ups can find inspiration by checking out the designs of other prominent established projects.

Social media networks are also a crucial element to a crypto startup marketing campaign. The potential brand awareness that any project can gain through these platforms makes this an important consideration. For this reason, the project should have an engagement plan for platforms such as Facebook, Reddit, Twitter, TikTok and Instagram. Most of these websites have active crypto communities and a successful campaign can quickly spread a new project.

However, cryptocurrency marketers should realize that creating a single marketing plan for all social media platforms will not be enough. Instead, each social media platform requires a unique marketing plan; there is no one-size-fits-all approach.

3. The importance of networks and airdrops

One of the oldest (but probably most effective) marketing strategies is networking. As a new crypto start-up it is possible to network in different ways. An example is organizing conferences and summits where investors and cryptocurrency specialists can meet to discuss and exchange ideas. It is an opportunity for individuals to create a close-knit crypto community where they can interact and network with other industry experts.

Cryptocurrency startups should use scheduled calendar events and press releases to announce and publicize special events such as ICOs, product launches, etc.

Airdrops are one of the most exciting networking and marketing strategies available to crypto startups. Airdrops allow new startups to give out coins and tokens for free to anyone who has signed up for the Airdrop.

Distributing coins and tokens has proven to be a surefire way to spark interest in the crypto community. For this reason, airdrops are a popular method to quickly generate interest in a project or cryptocurrency. In addition, projects can facilitate airdrops using platforms such as Telegram and Discord.

Referral marketing is an online marketing strategy where a project asks members of its existing community to publicize its project and incentivize members for successful referrals by offering whitelist slots or airdrop tokens in their wallets. In addition, referral campaigns give existing community members the opportunity to earn monetary rewards for recommending certain projects to their own network.

A win-win for everyone!

4. Leverage Organic Website Traffic Through SEO

Search engine optimization (SEO) has long been a mainstay of digital marketing and it remains one of the most crucial parts of building an online presence and promoting your business. Moreover, SEO remains one of the most crucial elements of any online marketing plan as long as customers use search engines to find information and products.

SEO is probably one of the most affordable and effective options of all the crypto marketing techniques covered in this article. Unfortunately, startups that don’t use SEO are foregoing driving organic traffic to their website and losing the opportunity to receive quality leads.

5. Use a crypto marketing agency

A crypto marketing agency is a digital company that specializes in brand awareness, token sales, community management, and blockchain promotion to help crypto and blockchain projects attract customers.

A successful marketing campaign can greatly boost the growth and profitability of a crypto project. Deciding which strategies to use can be a difficult task, as most of these strategies require specialized marketing knowledge and training. However, a crypto agency can ensure that a project reaches the milestones of the roadmap faster and more efficiently.

Simple Crypto PR has a team of trained digital marketers promoting cryptocurrency and NFT projects through social media, community engagement, airdrops, SEO and more. Their 360-degree approach helps ensure that a crypto project generates the maximum return on investment.

Simple Crypto PR knows how to get the most out of a marketing budget and uses advanced marketing techniques to maximize revenue from all advertising and marketing initiatives.

A marketing campaign can make or break a new crypto venture, so it is important to have the right strategies and industry knowledge from the outset to have the best chance of long-term success. In fact, companies that partner with an agency are 7.4 times more likely to be successful than those that don’t.

Entrusting this responsibility to a reputable crypto marketing agency gives a new project the best possible start.

Marketing: the last word

The process of commercializing blockchain and crypto startups is similar to any other type of startup. It is important to be honest and to release all information about the project. Be clear about the main function and technical specifications of the project and explain what solutions it can provide. Despite strong competition, this sector is still in its infancy and there is still plenty of room for new projects.

About the author

Crypto Crash: surviving by focusing on real utility

Kurt Ivy is the founder of SimpleCryptoPR, a marketing agency for blockchain projects. Ivy is a philosopher, futurist, writer and entrepreneur.

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