The Girondins de Bordeaux announced on Thursday the signing of an exclusive partnership with Sorare, the French unicorn that has reinvented the collectible card model by allowing speculation about players’ success. An agreement through which the club hopes to gain visibility while taking advantage of the royalties associated with the sale of its player cards.
Football and cryptocurrency enthusiasts can now indulge in their own transfer window for the Football Club des Girondins de Bordeaux (FCGB) players. Like ten other Ligue 2 teams, the Girondins have just made their official entrance on Sorare, a French platform that offers to collect virtual football cards. Like a team manager, the Sorare user is then invited to build formations of five players from the cards they have, to participate in virtual competitions that allow them to win rewards, the results being calculated based on the performance of the team. real players on the field.
To this playful mechanism – inspired by games like Mon Petit Lawn or Football Manager – has been added a component that makes Sorare’s real salt: when the game is free to access, the real collection begins by sticking your hand in your wallet, to treat yourself on limited edition cards. They are in the form of an NFT (Non-Fungible Token), ie a digital asset whose ownership has been certified through an incorporation into the blockchain, and come in different series, depending on their rarity, from one to 1,000 copies. These cards, which are renewed every season and whose value is indexed to that of the cryptocurrency Ethereum (a competitor to Bitcoin), have competitions reserved for them, with rewards in the form of new rare cards or directly from Ethereum.
A $4.3 Billion Company
All this gives Sorare a certain interest for speculators: the platform allows users to buy and sell tickets, with increasing value for the most sought-after footballers. Sorare will therefore claim 325 million dollars in transactions over the year 2021. Launched in 2019 and already having an international presence, Sorare’s dazzling success has made it one of the most highly regarded startups in France: the company, based in Paris, completed a $680 million fundraiser led by Japan’s Softbank in September 2021. , which values it at $4.3 billion, and gives it the means to negotiate directly with the major sports leagues or clubs to ensure the exclusivity of exploiting their image of their players in the form of NFTs.
Visibility and new income for the club
” For FC Girondins de Bordeaux, the partnership with Sorare is a unique opportunity to gain visibility with more than two million football fans around the world already registered on the platform, while offering a new experience to supporters already used to coming to the stands of Stade Matmut Atlantique to go “, welcomes the Girondin club in a press release. The deal with Sorare should also result in a new revenue line as the platform buys image rights. It will also become one of the club’s premium partners, along with sponsors such as Bistro Régent, Cupra and Crédit Mutuel du Sud-Ouest. The platform also reimburses the clubs when issuing cards with the image of their players, with a percentage that varies from 5 to 15%, depending on the contract.
According to Le Monde, a meeting between the ANJ and the leaders of Sorare is scheduled for early September to clarify the status of this new form of activity. ” We have a belief, supported by solid legal arguments and daily feedback from our users: what Sorare and many French and European players are proposing is a new model that does not fit into any existing framework. Make no mistake, it is normal for rules to apply to this new category that we have created from France, and this is the subject of our proactive discussions with regulators. These rules should simply correspond to who we are, not what we are not. said Nicolas Julia, co-founder and CEO of Sorare.