Mars partners with KINGSHIP for a collection of M&Ms printed in the colors of the BAYC

Universal Music Group’s music group KINGSHIP, represented by Bored Ape Yacht Club (BAYC) NFTs, has partnered with Mars to bring the band’s visuals to M&Ms. This exclusive collection, which is already available, is limited to 10,000 copies.

The Bored Ape Yacht Club (BAYC) on M&M’s

The confectionery brand March announced that it had signed an agreement with 22:22a label of Universal Music Group, to represent the members of the group KINGSHIP in a limited collection of M&Ms.

KINGSHIP is a virtual group representing 3 non-fungible tokens (NFTs) from the original collection of the Bored Ape Yacht Club (BAYC), as well as a mutant NFT BAYC. The group was founded by entrepreneur Jimmy McNelis (j1mmy.eth) and plans to give concerts in the metaverse.

The KINGSHIP group offers a model based on a system of: community and loyalty by offering various benefits and exclusive access to holders of “key cards”, collectible NFTs available on the OpenSea platform to access the universe of artists. The owners of these passes could also buy them preview packs with unique M&Ms.

M&Ms are available in 3 shapes : the first gift boxes available in 100 copies, “celebration” gift boxes numbered from 101 to 4,000 and finally “gift jars” available in 6,000 copies. In total these are 10,000 pieces of this exclusive collection for sale directly on the M&M website.

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The BAYC refused in every way

Some collections of NFTs, such as those of the Bored Ape Yacht Club, offer the all image rights to their holdersand therefore the latter use the images in their possession to making derivatives even to use them in parallel projects, as is the case with KINGSHIP.

The BAYCs, those make up the most influential collections given their success and the rock bottom price of their various NFTs, they are often used for this purpose, be it restaurants, clothing, various packaging or collectible accessories.

The music industry is also showing a growing interest in these NFTs, such as: Eminem who spent $450,000 to acquire a BAYC, or even Snoop Doggthe rapper who loves NFTs, who will most notably open a dessert restaurant called “Bored & Hungry”.

Note that the issuance of proprietary rights to NFTs is sometimes up for debate. The collection moonbirds for example, which is also having some success, recently licensed its NFTs under the Creative Commons license, and some of its buyers felt mortified by this decision.

BAYCs remain at the top of the NFT rankings both in terms of bottom price and volume traded over 24 hours, just before the CryptoPunks.

👉 Moving on: An upcoming trial for the Bored Ape Yacht Club (BAYC)?

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Source: PR NewsWire


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