definition, example, impact in management

Expressing yourself professionally and personally within a company that you have integrated, with respect for your colleagues, your hierarchical superiors and any other person who is attracted to you: this is simply called assertiveness. Let’s take a closer look at what assertiveness is.

What are the main characteristics of assertiveness?

The main characteristics of assertiveness are the ability to listen and question oneself, the ability to stand up for oneself during an exchange, the ability to resolve conflicts with kindness. All of these qualities are essential and essential to claim to be assertive. Moreover, it is an asset that you can use during a job interview. If any of the traits are missing, it could mean you’re either in a passive position or tinged with aggression.

You can learn assertiveness! For this you have to listen to yourself, but also to others, this is called developing your emotional intelligence in the jargon of personal development. Moreover, you can call on a personal development coach who can help you to use your assertiveness through a assertiveness training. In the coaching sessions you work on your emotional intelligence and your affirmation, in order to be able to analyze your emotions and not be guided by them anymore.

What is assertiveness in the world of work and why is it important?

Assertiveness is a concept coined at the beginning of the 20th century by Andrew Salter, an American psychologist. It is a communication technique widely used in personal development techniques, with the aim of presenting a person’s mindsets, without putting him in an uncomfortable situation and disrupting his certainties.

Assertiveness in the world of work means being able to stand up for yourself and question yourself without belittling or crushing other employees. It is normal respect and kindness. In the professional environment, being gifted with assertiveness allows employees to assert themselves professionally with respect for others. Assertiveness is dialogue, exchange without harming colleagues. Assertiveness is an important asset to guide you in your professional climb.

Assertiveness is considered a soft persuasion technique that has the advantage of achieving mutual understanding. She is also part soft skills in company.

What are the benefits and benefits of assertiveness for employees?

Assertiveness enables a benevolent, intelligent, inspiring exchange. The employee endowed with assertiveness will feel good, confident, respected, and in turn will respect his interlocutor. Even if some exchanges may deviate, he will be able to lead the discussion without stress, so that it is enriching and useful and, for example, ensures better cohesion within a discussion group.

How do you develop your assertiveness as an executive or business manager?

The expansion of a company mainly depends on the image we have of its leader and its managers. If the atmosphere and the exchanges are stimulating and benevolent, the employee will therefore want to invest more, because he will feel at home within the organization, with a sense of belonging. To have successful exchanges with their managers and teams and create a solid and strong cohesion within the company, the leader must project a positive image.

If the company leader adopts an assertive attitude, he will be closer to his employees, it will be a true leadership, endowed with the ability to listen. The management team is as close as possible to its teams and can thus resolve conflict situations in a productive and constructive way.

Already here some rules for assertive behavior and communication :

  • to listen to yourself and to others,
  • respects its managers and employees as a whole,
  • do not fight if the exchange is not pleasant,
  • do not take a position of self-defense,
  • speak with a steady and calm tone,
  • have the ability to ask questions and analyze.

Guidance by professionals in coaching in personal development or in Human Resources allows you to assimilate and put into practice the characteristics of assertiveness within your structure.


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