Lens protocol, how does it work?

Lens Protocol is a blockchain-based social media platform focused on: Web 3.0. Unlike traditional social networks, this protocol from Aave promises a fully decentralized ecosystem that puts power in the hands of users.

Today we will see how Lens Protocol aims to revolutionize the world of social networking thanks to blockchain and web3.

Content

  • What is Lens Protocol?
  • How it works ?
  • What makes Lens Protocol unique?
  • Its advantages
  • How to use the Lens protocol?
  • Its characteristics:
  • Does Lens Protocol have a native token?
  • Lens Protocol: the start of a revolution?
  • Frequently Asked Questions (FAQ)

What is Lens Protocol?

Lens Protocol is a project that aims to reinvent the concepts and possibilities of social networks thanks to Web3.

on Web2, them businesses of social networks create their social charts centrally. A social graph is a model that represents individuals, organizations and the relationships that bring them together. Conventional social media platforms store all information centrally. In other words, users do not actually own the content posted on the platform. Blockchain technology, however, can help give back to ordinary users some control over the Web3.

Lens protocol presents itself as a decentralized and participatory social graph. Based on the blockchain, the protocol provides its users with simple tools to create their own social networks on the Web3. User ownership is indeed at the heart of Lens Protocol and anyone can customize the platform’s functionality to their liking.

Since its launch in early 2022, the project has generated a lot of interest, a success that it undoubtedly owes to its creative team. Indeed, the project was started by Stani Kulechov, the CEO of Aave, one of the largest DeFi lending platforms on Ethereum.

How it works ?

Decentralization is at the heart of Lens Protocol. To create a fully decentralized social graph, the project used a graph-oriented database (Graphics database or GDB). It is basically a database that stores data using nodes and arcs. In other words, it represents the network participants and the relationships between them.

Let’s try comparing it to its current competitors to better understand how Lens Protocol works. Today, there are several ways to structure a social chart. Most major social media platforms like Facebook or LinkedIn use centralized services.

These networks also use batches of data to build their social charts. However, other applications using these platforms cannot access this data. This means that the structure of the platform is not customizable and if the server goes down one day, it will be completely useless.

In contrast, Lens Protocol is based on an open-source and curable social graph, which can be freely used by people who want to create their own social networks on the web3. User profiles are represented by non-fungible tokens (NFT) and stored on the layer 2 Polygon solution. In addition, Lens Protocol is compatible with most major wallets such as MetaMask, Gnosis Safe, and Argent. Something that promotes interoperability between platforms.

What makes Lens Protocol unique?

Lens protocol

Lens protocol promises to give necessary tools to create decentralized social networks and a level playing field for all. Indeed, all content published by users, be it a change of avatar or text, is captured on the blockchain.

Thanks to the modularity, users with sufficient technical knowledge can create their own functionalities. It is then up to the community to approve or reject them. Obviously, this system promotes community participation and gives users freedom.

Therefore, Lens Protocol can be said to usher in a new era of social interactions in the world of web3. The configurable and decentralized social graph is accessible to everyone, which could stimulate the creation of new social networks. By using this protocol, which promotes freedom of expression, internet users know that the information they share on their profiles belongs to them.

Its advantages

Lens Protocol mainly targets the crypto and web3 community. That said, the protocol is technically accessible to any person or entity that wants to create a social network. As mentioned above, anyone can add new features, provided they are approved by the community, of course.

Lens Protocol offers several benefits, including full ownership of data, better connectivity, access to more information, an unauthorized network whose service cannot be interrupted, and most importantly, the absence of a central entity controlling the information.

How to use the Lens protocol?

Lens Protocol’s interface is easy to use for both those who want to create their social networks and those who are just looking to interact with other people. To ensure an optimal experience for its users, the protocol has implemented a clear and fluid process.

First of all, you need to create an NFT representing your profile. A profile allows you to create content and communicate with others. After logging in, you will be assigned an ERC-721 NFT and it will be displayed as the equivalent of an NFT follow.

Indeed, all profiles are represented by non-fungible tokens. Thus, any user can create an NFT that allows them to retain full ownership of their content. These profile NFTs contain all posts, comments, reposts (called Mirrors on Lens). Within the platform, all of these elements fall into the “publications” category.

It should also be noted that non-replaceable tokens are owned by individual addresses and a single address can hold multiple NFTs at once.

Modules are also an important concept at Lens Protocol. These allow users tointroduce custom features on the platform. Each of these modules represents a secure smart contract with code that runs under specific conditions. The system includes three types of modules, namely:

  • Subscription modules : They represent subscriptions to other users’ accounts. These can be freely adjusted when creating the profile.
  • Publish modules : They are used to create content.
  • Reference modules : Allows you to communicate with other users and respond to their messages.

Its characteristics:

Lens Protocol brings all the features available on classic social networks to the blockchain. For this, the platform is based on smart contracts.

the publications includes all content produced by creators and users, as well as shared posts. This includes posts, comments, and mirrors (reposts).

Comments you can add content to other users’ profiles. All comments are stored on the user profile NFT, which is recorded on the blockchain.

mirrors or mirrors, represent messages shared by users. Shared content is subject to the terms dictated by the author of the original post.

The “Collect” function allows creators to monetize their content. By using it, members can create non-exchangeable tokens from content posted by someone else, under terms determined by that person.

The “Follow” function you can subscribe to other profiles. When you follow other users, you will be assigned an NFT-Follow. That said, each profile is free to set their subscription terms as they see fit. For example, you can require your followers to pay you X amount of MATIC tokens before they can access your account. Finally, note that Follow NFTs contain a governance function.

Does Lens Protocol have a native token?

Currently, Lens Protocol does not have a native token. However, it is very likely that the project will launch its own crypto in the future. If this happens, it would be very interesting to follow its evolution

Lens Protocol: the start of a revolution?

Sure, traditional social networks have given a voice to those who didn’t have one, but the content we see there doesn’t really belong to the users. In addition, these platforms do not hesitate to censor those who refuse to comply with their codes.

Web 3.0 and projects like Lens Protocol promise to be a game changer and lead a revolution that is just beginning. These technologies allow users to fully manage, personalize and even monetize their content.

Whether it’s Lens Protocol or any other project, Web3’s social networking benefits are undeniable and can have a significant impact on the way we communicate.

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Frequently Asked Questions (FAQ)

Lens Protocol is a tool that allows users to create their own social media platforms using web3 technology.

First, you need to create a profile on Lens Protocol by hitting an NFT on the blockchain, which allows you to interact with other users. Also, keep in mind that any content you post to the platform will remain available on the blockchain.

Disclaimer

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