The automaker Mercedes-Benz is turning to Web3 by developing a marketplace dedicated to marketing data on Polygon (MATIC). Thanks to blockchain technology, Acentrik connects professionals who are able to provide all types of data so that they can increase their know-how.
Mercedes-Benz launches its data marketplace on Polygon
The famous car manufacturer Mercedes-Benz launches a blockchain project on polygon, through its subsidiary Daimler South East Asia, based in Singapore. This project, called Acentrik, consists of a marketplace, specialized in the data trading.
Acentrik is based on Ocean Protocol (OCEAN) technology thanks to its split.
The market sees two types of players intervene: data providers and the data consumers. The first will thus be able to sell on Acentrik the data with which they want to make financial profit. For this purpose, this data is stored on a computer node. You can opt for a central model such as an Amazon Web Service server (AWS S3), but also for the decentralized variant via the open source InterPlanetary File System (IPFS) protocol.
Data consumers will actually buy non-fungible tokens (NFT) with USDC. Mercedes explains that the choice for Polygon lies in the low costs of its transactions, but also in the fact that the network uses Ethereum (ETH) Security.
In addition to the costs related to the trade of this data, 0.2% will be donated to Ocean Protocol and 15% will go to Acentrik for its development.
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An economic model aimed at professional players
Acentrik is based on a model company to company (B to B). Although the contours are still unclear, the white paper does talk about a possible Decentralized Autonomous Organization (DAO) in the future. However, a possible token assigned to the protocol is not: currently not mentioned.
In concrete terms, the platform is aimed at any sector that needs a lot of data to set up models. One of the most representative use cases is: the autonomous car. In order to create the most reliable vehicle possible, companies that want to dedicate themselves to such a project will need huge amounts of data to analyze. Acentrik then places itself as an intermediary, to enable those who have this information to appreciate them.
For example, companies could then focus on collecting satellite data useful for driving and resort to at the service of Acentrik to put them into use.
The case of trading companies is a different type of application. This is particularly reflected in the needs consumer behavior analysisdepending on various variables such as their age, gender or geographic location.
Mercedes does not rule out the possibility of deploying its protocol on networks other than Polygon. BNB Chain (BNB), NEAR Protocol (NEAR) or Solana (SOL) are also possible candidates.
Be that as it may, we are confronted here with an additional example, of an industrial giant showing the importance of technologies in our ecosystem for its own development. For example, Acentrik wants to become the leader in the commercialization of web3-like data.
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