News hardware Holding an NFT allowed these supporters to register a player with their favorite football club
In addition to speculation, the technology of non-fungible tokens (NFT) could be useful… An English football team has been experimenting with the possibilities since it allowed supporters with an NFT of the club to vote for the position of the rookie porchaine of the transfer window.
Crawley Town FC takes transfer window away from NFT owners
England professional football team Crawley Town FC playing in “league two” took advantage of their NFTs to empower their supporters. The England Division 4 club allowed fans with a non-fungible token to vote privately. So the community recently had their say on what type of player the team should hire.
Voting for the transfer window began on June 15 via a short-lived Discord channel. During this vote, the club registered a multiple of 1000 people’s participation. After this, the owners of NFT wanted to recruit a midfielder.
Right after the vote, Crawley Town FC announced the transfer of young midfielder Jayden Davis.
“Many NFT projects are just speculation with no real tangible backbone, not a real true story. Do you have a football club to cheer on every week? It is a backbone that people become attached to. “If we can bring that to this crypto audience, especially if we can get promoted and move up the ranks in the English football league, that’s an even bigger story for people around the world to participate in,” explains Preston Johnson. owner of the club, told the Daily Mail.
This initiative to include NFTs in the club does not come about by chance…
Crawley Town FC bought by a company specializing in crypto
In fact, the club was acquired last April for 20 million euros by the American WAGMI United. The company is committed to “bringing the most innovative ideas and passionate Web3 communities to the sports world. For example, the club’s new owners are experimenting with so-called Web3 technologies to bring a new experience to the fans.
Last June, the team also launched jerseys that could only be obtained by owning these famous NFTs from a collection of 10,000 tokens. However, to access its “privileges” the entrance fee remains high, count 0.35 ETH, or about 600 euros at current prices to own an NFT of the division 4 club.
With this kind of action, Crawley Town FC joins the long list of professionals who want to develop the use of blockchain in sports.
Web3 takes over sport
This closeness between the world of web3 and that of sports is not new, as evidenced by the many recent partnerships such as Cristiano Ronaldo with Bianance (cryptocurrency platform) or Kylian Mbappe with the game NFT Sorare.
Other companies such as Socios have also developed a similar decision-making experience for fans. Using blockchain technology, team supporters can make multiple choices for their club. For example, in the Socios app, you can vote for the bus color or other club details by investing fan tokens. The platform works with the biggest since Socios currently has teams like PSG or Manchester City among its members.
Nevertheless, these new uses of cryptocurrencies and NFTs in sports are very recent, therefore several points still need to be improved, especially regarding the speculative aspect of these assets.