Web3 and Metaverse: NFTs Land on Instagram

One foot in Web3 for Meta. The American group, which owns Facebook, Instagram or WhatsApp, announced the upcoming arrival of a new feature on Tuesday, May 10. It allows users to publish their NFT (Non Fungible Token) on their social wall. The first network to embark on the adventure is Instagram. Facebook follows.

NFTs apply a kind of certificate of authenticity to a unique digital file. This new concept can therefore be shared for free on social networks. Adam Mosseri, the boss of Instagram, explains this in a message on Twitter. “This week we begin testing ‘Digital Collectibles’ with a handful of US makers and collectors who can share NFTs on Instagram. There is no charge for posting or sharing a digital collectible on IG”he explains.

NFT on Instagram: how to use

Sharing his or her visual works (photo, video, etc.) is as follows:

  • First step: connect to a Wallet or digital wallet. Once linked, creators and collectors can choose which NFTs from their portfolio to share on Instagram.
  • Second step: share digital collectibles. Once a creator or collector posts a digital collectible, it has a glitter effect to differentiate the message from others. And it becomes possible to display public information, such as a description of the NFT.
  • Third step: automatic maker and collector marking. The creator and collector can be automatically assigned in the digital publication (depending on their privacy settings, Meta says).

Initially only the NFTs on Ethereum and Polygon Blockchains will be compatible with Instagram. In a second step follow those stored on Flow and Solana. Note that the first compatible wallets will be: MetaMask, Rainbow and Trust Wallet. Three others have already been announced: Coinbase, Dapper and Phantom, but without a specific availability date. You must link your Wallet to your Instagram account in order to share your NFT(s) of your choice.

An example of NFT shared on Instagram and related information. Photo: Meta.

With NFTs, traceability of the ownership of a digital work

This new function should therefore enable the holders of a digital work to better retain ownership. Or at least to claim it in a simple and effective way as the “ownership certificate” linked to the NFT is encrypted in a blockchain. This new feature of Instagram should therefore facilitate share unique creations without fear of being looted.

Gradually, the feature will be offered to more and more users, as Meta is used to with its new features. So Adam Mosseri doesn’t justify opening the option to everyone:One of the reasons we start small is to make sure we can learn from the community. We want to make sure we know how to manage these principles of distributed trust and distributed power, despite being, yes, a centralized platform.”

Soon Instagram members will be able to view their collection of NFTs.  Photo: Meta.
Soon Instagram members will be able to view their collection of NFTs. Photo: Meta.

A first introduction to Web3 for the general public

NFTs on Instagram allow the general public to see the effects of the announced Web3 more tangible. And to see how an owner’s data remains linked to a work. By sharing an NFT work on the social network, a person retains full control over it. All information that characterizes it (name of the owner, date of creation, etc.) remains encapsulated in the digital file.

It’s also a way for Meta to prepare for the upcoming launch of its metaverse. In this way he gradually made the general public aware of these new concepts. In a press release, the group of Mark Zuckerberg does not hide it. “By building support for NFTs, we aim to improve accessibility, reduce barriers to entry into this universe, and help open up the NFT space more to all communities..”

Note that Meta is not the first social network to be deeply interested in NFTs. Since January 2022, Twitter has allowed some of its members to use an NFT image as their profile picture. But only subscribers to Twitter Blue, the premium version, have this capability.

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