“We tackle social issues directly”

Announced last March, the NFT Factory will open its doors next fall. Meanwhile, it hosted its first event giving an overview of this future space dedicated to digital objects. Meeting with co-founder Lucie-Éléonore Riveron.

Lucie-Éléonore Riveron, CEO of the FauveParis auction house, which she co-founded in 2014, is passionate about NFTs. She is also a co-founder and spokesperson for the NFT Factory, which will bring together a French ecosystem around these digital objects at the beginning of the school year. the scout was able to talk to her on the occasion of the first event of this future place dedicated to the environment.

Where did the idea for the NFT Factory come from?

Several countries are wondering what is happening in France, because there are already many projects, but especially leaders in NFTs, in different fields. For example, we have Ledger in cryptoasset security, The Sandbox in the metaverse or Sorare in entertainment, just to name a few. We also have many great artists such as Pascal Boyart, Agoria, Obvious, artists that are really recognized on the international stage, and very big collectors such as Benoît Couty, the founder of the MoCA (Museum of Crypto Art).

In fact we have all these actors and all these actresses who are already at the top of their level at the global level and there is a real excitement around NFTs in France. It feels from abroad. The idea was to bring all these people together to meet them and turn this effervescence into something really built, which will be able to consolidate the French ecosystem of NFTs to make France one of the world leaders in the field .

Why did you dedicate this event to the environment?

We committed it to the environment because it is essential. This is still the most important problem at the global level today. It’s okay to say that blockchain, Web3 and NFT are the new revolution, that it’s going to change our lives, but there’s no point in making the revolution if we’re not interested in the positive impact it can have on the planet. to help save. At the heart of Web3 is the idea of ​​a better world, and that also means a liveable world. We all know that there is a lot of criticism of NFTs. The first thing I’m told when I talk about it is that NFTs pollute.

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The idea of ​​this event was to do an initial inventory and maybe do it annually, to show that from the beginning – as we are still in the very early days of NFTs – this community crypto, NFT, has not been cut off. of the world, disconnected from reality. On the contrary, we tackle social issues directly and if there is a social issue, it is the environmental impact.

This event was also an opportunity to unravel the bad side of NFTs for the environment…

Precisely. It cannot be said that NFTs do not pollute, but blockchains would continue to run even if there were no NFTs. It is not the fact that they are made on the blockchain that as such pollutes, because the principle of the blockchain uses energy and therefore emits greenhouse gases. Very old blockchains like bitcoin and ethereum – the first to host NFTs – are based on a consensus protocol called the proof of work (proof of work) through which thousands and thousands of computers work to solve the same algorithm and whoever succeeds in doing so has the right to validate the block and then insert the transaction into the blockchain. It is an old protocol that has already been replaced by new protocols such as the proof of commitment (proof of stake) which is 99.5 times less energy consumption and thus greenhouse gas emissions. Ethereum is also in the process of proof of work until proof of commitment.

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Once we’ve said it pollutes a little, it’s important to recontextualize, to say that digital – as a whole – represents 4% of greenhouse gas emissions. In other words, 96% of emissions come from other industries, such as aerospace or aerospace, which consume even more energy. For example, 40% of private jets are empty and a year of private jets represents 167 years of greenhouse gas emissions for an average Frenchman. Finally, the 4% of the emissions coming from digital is perhaps the most virtuous, as they can reduce the 96% of the emissions from the others. We’re not clearing customs, saying we don’t pollute, but we need to step back a little, re-contextualize.

Can you come back to the need to find another term for Web3 that you mentioned at a conference?

I’m not necessarily binding the NFT Factory on this topic, these are really thoughts I have myself, but I’m not the only one. What is still called Web3 today is not a continuation of Web2. The philosophy is to correct a little bit of everything we don’t like on the current web, which is consuming content without questioning the creators and creators, to no longer own the data and to be constantly monitored.

The idea is to keep your data as everything is encrypted. Everything is transparent, but we do not reveal our identity. We keep our personal data, which allows us to interact with a digital universe, as well as take ownership of digital assets. And when that happens, we become project supporters, creator supporters instead of consumers. This really changes the concept of interacting with digital technology. All this is based on the idea of ​​a decentralized world, and therefore of individual responsibility. We are in a form of rebirth because we are no longer dependent on Gafam and we are very responsible for what we are going to consume, at least what we are going to support.

The disadvantage of becoming very responsible is that, for example, there is no ‘forgot password’ button. That is, you are responsible for what you buy, what is in your wallet. If you lose it, there is no central institution or customer service that can help you get it back. It really is a very different view of accessing and interacting with digital. That’s why I think we really need to think about finding other terms.

The lack of women on the web, and more specifically on Web3, was mentioned during several keynotes. What does the NFT Factory think about this?

We are very concerned about this topic and, more generally, about all forms of diversity. A better world is also a more inclusive world and it is something that, like environmental impact, supports and will support all our decision-making and all our actions.

Trade shows, conferences, project pitches… Was this event a foretaste of what you can find at the opening of the NFT Factory?

Exactly, it was really a small amuse-bouche. We wanted it as a foretaste, with a requirement in terms of the quality of the speakers. We wanted to do something intellectually stimulating, with this warm side close to our hearts. A special location will be unveiled very soon, right in the center of Paris. There will be a gallery of works and a counter for information about NFTs.

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We will also be organizing very regular meetings and trainings of varying duration: short trainings for individuals and others that can be longer for companies. We will also have a support formula for NFT projects. There will always be something going on, at least several times a week. Events are also reserved for members: we have a member NFT of the NFT Factory, the Member Node. It’s going to be a mix of all of that with this inclusive, empowering and visionary guideline.

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