In May 2022, NEOMA presented the main changes to its Grande École program. On the programme: International, sustainable transition and sustainability and strengthening support for students.
NEOMA sees its Grande École program as a ‘creator of opportunity’. It is this dynamic that the institution has kept in mind to implement key new features that will mark the start of the 2022 school year for students.
Also read: Delphine Manceau and Michel-Édouard Leclerc renewed at the head of NEOMA
How NEOMA Redesigned Its Grande École Program
It is also by learning lessons from the crisis and the unstable geopolitical context that NEOMA has favored several pillars: international, sustainable transition and durability, but also strengthening student support, both on the personal and well-being side, as well as on the professional and academic side.
In addition, the new features of the Grande École program also stem from the ambitions of students, which evolve every year. Indeed, the business school was based on a BETC agency survey of the desires of 15-25 year olds and 80% of them want to discover a foreign culture. In addition, 72% of young people want to “building a world that is less driven by consumption”. Finally, 65% of them consider soft skills more important than technical skills. “Leadership and creativity are among the skills students must develop to build their professional future.l,” said Delphine Manceau, CEO of the establishment.
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International at NEOMA
The international is one of the concerns of the students and therefore of NEOMA, which has put it at the center of the new features of the Grande École program. “The international helps young people to build themselves up and it is a fundamental part of their education,” explains Delphine Manceau. “They will have structuring experiences throughout their lives.”
International at NEOMA has four pillars: a large network of partners abroad (of which 88% are accredited), cultural immersion in small groups, a great wealth of destinations (the school is present in 58 countries on all continents), a rich offer of double degrees abroad and a diversity of experiences ranging from one semester to up to two years of study abroad.
NEOMA: A Redesigned International Immersion
To build its new EMP, NEOMA has identified several trends, most notably the attractiveness of the United States and Canada for all things CSR, as well as South Korea and new European countries, such as Portugal. Thus, among the main new features that will mark NEOMA’s PGE on the international side, we find the signing of 18 new partners, including: HEC Montréal, Universidad de Monterrey, University of Pretoria and University of Porto. In addition, NEOMA has just signed six new double degrees, including one in the United States, at Elon University, and another at UCP Porto.
International immersion has been redesigned with 5G, allowing students to go abroad for up to 3 years:
- Global 2: 2 exchange semesters in 2 countries
- Global 1000: 6 months exchange to choose from 315 partners
- Global Incubator: 6 months exchange + incubator
- Global Double Degree: A Year Abroad to Earn a Double Degree
- Global Internship: international internship
A total of 2,150 students can go abroad in the year 2022-2023.
Also read: Éléonore, NEOMA student-entrepreneur on exchange in Hong Kong (Episode 1)
Train the actors of the sustainable transition
NEOMA also wants to train those involved in the energy transition. According to the BETC agency survey, 89% believe that the climate emergency should be as important as the pandemic. “We want students to transform the world and businesses, a challenge that is not so easy”, says Delphine Manceau. “Our role is to help students turn their dedication into a capacity for action. We need to give them the keys and tools to transform organizations and give them the confidence to do it.”
To meet this challenge, NEOMA has three ambitions: to go beyond good intentions, to integrate dilemmas and to promote interdisciplinarity, through within the school scientific experts in biology, ecology… students’ ambitions in the field of sustainability.
Sustainable development: new features of NEOMA’s EMP
In the first year of PGE, an ethical capsule of the contemporary world had already been placed. This concerns 100% of the L3 students. In the second year, a sustainable transition capsule and seminar was also introduced, complemented by thematic courses in all MScs in M2. NEOMA had also rolled out double degrees in Malaysia and Italy.
At the beginning of the 2022 academic year, the PGE of the business school and in particular the Global 2 will change in CSR thanks to new partnerships with HEC Montréal (Canada) and Lappeenranta University of Technology (Finland). Students have devoted up to 400 hours of classes to this topic.
In addition, from the start of the 2023 academic year, NEOMA will launch a new MSc that will allow students to complete their education in sustainable development. This is the MSc in Sustainability Transformation. This 400-hour master’s program wants to give students the opportunity to fully immerse themselves in real problems, but also to confront them with the concrete dilemmas that companies face.
Also read: NEOMA signs a collaboration with the National Gendarmerie.
Strengthen student support
“This is a great lesson from the pandemic, our profession has changed. We need to support our students even more than before about well-being and balance”, states the CEO of NEOMA. Of course, the school will also continue to provide professional support.”to help them choose the job that suits them and where they will thrive.”
The career approach has therefore been redesigned by NEOMA. As of now, it is fully integrated into the EMP. “This is part of the program and we keep the students on hand from the first year to make them think.” The school also has a “safe zone” to allow students to ask all questions to alumni, outside the context of recruitment, “questions they wouldn’t dare ask in an interview”, explains Delphine Manceau. The approach proposed by NEOMA is intended to be general and sectoral. Business experts can help students prepare for interviews in very specific industries, such as consultancy or luxury. In total, students can receive up to 300 hours of support during the Grande École program.
NEOMA’s new student track
The new support course is going through an exploration phase. In L3, students go through My Exploration, a moment when they think about themselves and their expectations, especially benefiting from “safe zones””.. With My Orientation students benefit from professional workshops.
In M1, students use My Pitch to present their project to an alumni jury. Finally, in M2, support is more business-oriented. Students have workshops by sector as part of the My Talent system. In 2022, NEOMA also initiated My Expertise, which allows you to gain certifications to strengthen your skills and knowledge.
“The labor market is becoming increasingly demanding”, specifies Imen Mejri, director of the NEOMA EMP. Depending on the different specializations the student chooses, the business school allows for certifications such as: Google Ads Basics with google, CFA, in finance, or even FRM (Financial Risk Manager). Beginning with the 2022 academic year, NEOMA will strengthen the certifications available by offering preparation for CFA Level III and the CMA for those in the apprenticeship.
|Master of Science||Certificate(s)|
|International Marketing and Brand Management||Google Ads Fundamental, Google Product Ads|
|Digital expertise for marketing||Google Analytics, Google Ads, Facebook Ads, HubSpot Content Marketing|
|Wine & Gastronomy||WSET (Wine & Spirit Education Trust) – Level II & III|
|International project development||PRINCE2 (projects in controlled environments)|
|Business Analytics||Certification in Business Data Analysis|
|supply chain management||PMI (Institute of Project Management) and Six Sigma; Chartered Institute of Purchasing and Supply Management (CIPS)|
|Financial Markets and Technologies||FRM (Financial Risk Manager)|
|corporate finance||Private Equity Wall Street Prep, Bloomberg|
|Finance, Investment & Asset Management||CFA (Chartered Financial Analyst) – Level I, II & III|
Developing student wellbeing
The BETC survey shows that 68% of 15-25 year olds think it’s harder to be 20 today than it was 20 years ago. “Young people need personal support”, says Delphine Manceau.
NEOMA has therefore decided to strengthen the Wellness Center with the implementation of two new systems:
- D-Stress on demand: virtual reality workshops to overcome fears (going abroad, public speaking, etc.) that can disrupt students’ learning and social life.
- Feel good on demand: 100% online interactive modules that revolve around sports, nutrition, personal development…
The dynamics of NEOMA in recent years
NEOMA has significantly developed research production. The number of articles has doubled in four years, when the number of stars of these research publications is multiplied by 2.5. Today, research at NEOMA focuses on several pillars: The World We Want, Future of Work, IA and data and finally The Complexity Advantage in an increasingly complex world.
In the past four years, NEOMA has also climbed the rankings and deployed a significant number educational innovations: case of virtual reality, virtual campus, etc. These dynamics have not come at the expense of recruitment, as NEOMA has strengthened its social openness systems, such as: of the collaboration with Veuve Clicquot. Today, 27% of students are financially supported.
Finally, the NEOMA dynamic translates into the EQUIS re-accreditation for the maximum duration of five yearsbuild a … brand new campus in Reims which will replace the two existing campuses, but also the school’s strong appeal to preparatory students and baccalaureate holders (between 65% and 110% growth for post-baccalaureate applications).