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Step App is launching a private beta of its fitness metaverse platform featuring eight-time Olympic gold medalist Usain Bolt.
Bolt is the face of a new move-to-earn brand that aims to become a gamified metaverse with items for sale, such as digital sneakers based on non-fungible tokens (NFTs). In this way, Step App seems to tick off many of the buzzwords of our time.
Step App defines itself as a FitFi platform, based on blockchain technology. With Step App, the company said the blockchain economy is expanding beyond finance by incorporating elements of lifestyle, fitness and gaming into space. It has many rivals in this space, such as the “sneakerverse” app Aglet.
The platform transforms daily exercise activities such as walking the dog or daily jogging in the park into social activities or competitions with friends and strangers that encourage consumers to earn money by working towards economic freedom.
Bolt, who will serve as the lead brand ambassador, will help millions of users around the world get on board while attracting other premium brand partners and government organizations who share Step App’s vision for a healthier world through Web3. The former athlete is passionate about finding ways to intertwine fintech and fitness, making him the perfect ambassador.
“Fitness has always been an important part of my life and still is an important part of my life. When I heard what the Step App team was building, I was immediately inspired and wanted to be a part of this incredibly important global movement,” Bolt said in a statement. “I have said in the past that we should strive for inspiration, and through Step App I want to inspire as many people as possible to live healthier and happier lives. We’re just getting started!”
The highly anticipated launch will give more than 20 million pre-registered users access to sports, socialize, play and earn through the platform’s cutting-edge technology, and introduce the brand’s “SNEAKs”, digital shoes that users can buy, trade and wear digitally. the platform.
Users will earn KCAL tokens at each stage. The app will unlock economic opportunities in emerging markets in the United States and around the world. Built on Avalanche, Step App’s fast and low-cost blockchain will host a metaverse. It provides turnkey software development kits (SDKs) for smart contract solutions, NFT infrastructure, and more.
Step App aims to be a potential partner for brands new to the mainstream crypto industry and companies looking to tap the value potential of the crypto user base.
Features include augmented reality, where users’ metaverse characters grow and evolve as they complete fitness missions. It has gamification, where the creation of player-vs-player matches allows people to combine their physical fitness with social experiences on a local, regional or global level. And players can earn through the KCAL token by completing missions and combining fitness goals with new income incentives.
“Not only are we building a leading Web3 platform, but more importantly, we are advocating for a global movement to make millions of people around the world healthier,” said Kirill Volgin, CEO of Step App, in a press release. “Our mandate is to inspire people to exercise on a daily basis so that they feel better physically and mentally and feel that we will achieve this by encouraging their exercise by paying them in crypto.”
The Step App private beta is now open. For those betting on the platform, signing up for exclusive access is also available. Public access will be available soon on iOS and Android devices.
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