Become a player in digital transformation thanks to the emlyon business school Specialized Masters

Digital has completely changed the way businesses work. It involves many changes within an organization, which leaders sometimes have difficulty implementing. That is why they are looking for competent employees who can lead these transformations. This is where Emlyon Business School’s Specialized Master in Digital Transformation, Marketing & Strategy comes in handy. It aims to train students to become key players in the digitization of societies. The training is labeled by the Conférence des Grandes Écoles, which recognizes prestigious schools.


Training to understand digital transformation

The health crisis has been the vector of a profound change in businesses’ relationship with digital. A 2020 study by cloud communications software maker Twilio reveals that the pandemic has seen companies take a six-year leap in digitalization. This is mainly explained by an awareness of the benefits offered by digital tools such as the cloud or the blockchain.

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For these reasons, the organizations want to continue this process, which is already well underway. To do this, they want to surround themselves with profiles that master the workings of digital marketing, data and new technologies. This is the goal of the Specialized Master in Digital Transformation, Marketing & Strategy at emlyon business school: to train versatile profiles capable of understanding the challenges of inbound marketing, CSR, growth hacking, artificial intelligence or more automation.

These are elements that are part of the digital transformation of today’s and tomorrow’s businesses. The program aims to help students build skills on these topics to access positions in marketing, consulting, and expertise or trade.

As the digital transformation is effective in many areas, participants can again practice in different sectors such as industry, auditing, information and communication technology (ICT), finance and insurance, trade or culture.


A complete program to become a processor

The emlyon business school Specialized Master lasts thirteen months, which includes six months of professional assignment. It allows you to put into practice the skills acquired during training, which are varied. The course is made up of different modules. Among them, the fundamentals of management, accessible to the master’s degree to properly prepare for classes. They evoke economics, finance, accounting, marketing and CSR. The aim is to give students insight into the changes that are underway and the problems that arise.

Between September and March, participants will have the opportunity to acquire digital strategy skills and learn how to lead a digital transformation project. They can also train on the topics of their choice, such as HR and digital, e-commerce and design thinking. The period from April to December, which takes place in the company, is devoted to the professional thesis.

It must therefore be said that the Specialized Master in Digital Transformation, Marketing & Strategy at emlyon business school is an opportunity to familiarize yourself with topics that will be integral to the future development strategies of large companies. Among the main recruiters of the training: BMW, BNP Paribas, Carrefour, LVMH, Amazon or Danone.


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