The real concern of new web entrepreneurs is to know the best tool or means to promote their products as easily as possible and without spending thousands of dollars on promotion…
And by doing some research on the internet, we soon discover that there are several ways to promote products and create a business on the internet.
The resource that comes up most often and is most used by new web entrepreneurs to build an online business is the blog.
On the other hand, very few people use their blog perfectly to promote digital or physical products.
Back to the main question of this article, why should you avoid blogging for your internet business?
When I started on the web, I started with a one page (squeeze page) site to collect email addresses to promote a product related to a specific niche.
Initially, I chose the squeeze page for the simple reason that I didn’t have the knowledge needed to create a blog, write an article, and reference it in Google.
All I did was create a page with a signup form, a free report, and write a series of follow-up emails promoting my product.
Once everything was online, I moved on to promoting my page through Google Adwords and Facebook Ads. I quickly made two sales on the same day.
How long do you think it would have taken me to make a sale with a new blog? to soften? months?
While I own several niche blogs, sometimes it’s easier to monetize a single page or video rather than creating an entire blog that requires months of work without any SEO guarantees.
The only downside is that a squeeze page won’t allow you to rank on the first page of Google. This means you won’t be able to take advantage of Google’s huge free and targeted traffic.
I decided in this article to quote you 3 reasons why thousands of web entrepreneurs don’t use blogs and why you should do the same.
Reason 1: Blogging is very time consuming
Blogs are growing day by day on the internet and many web entrepreneurs (usually beginners) use them to set up their internet business.
This is absolutely amazing.
But you should know that the internet has evolved a lot in the last 10 years and the competition is getting bigger and bigger…
If you’re hoping to get your blog listed in Google and getting enough traffic:
- You should know that with the new Google updates, you need at least 30 quality articles and more than 6 months waiting to successfully reference a new blog.
- After that, you have to hope to get to the first page, which is not always easy, it all depends on your niche.
- And then you have to convince people who have come to your blog looking for answers to buy a product.
Blogging takes a lot of time. If you are a big blogger or have been blogging for over a year, you have to agree with me. And unlike what we see today, A BLOG IS NOT FOR SALE.
uh yes. A blog is used to create a community, develop an audience and share your expertise with others.
Spending so much time building an audience… your focus will gradually drift away from the main objective.
I bet many of you are wondering; how many visitors have I received today? What topic will I be talking about on my blog tomorrow?
Instead of asking the question how many sales have I made today? and how I can double my sales in the coming month.
Reason 2: Blogging only freezes you with free traffic
Whatever you do on the Internet, you need to get traffic. Whether you use a blog, an ecommerce store or a squeeze page.
Plus, I don’t know of any web entrepreneurs that generate paid traffic to their blog. It won’t do you any good except to lose money.
Since you can’t spend money driving visitors to blog posts, you have a slim chance of recouping 1/100 of your investment.
That’s why all blogs rely solely on free traffic from several existing sources: referrals, social networks, forums…
Unfortunately, it takes a long time for free movement to develop.
Spending hours and hours writing articles and waiting months for them to be indexed by Google isn’t exactly free and can sometimes cost more than you think.
Waiting months for your first sale can easily make you give up, this is what happens to 80% of web entrepreneurs who give up their project within 6 months.
And even if you manage to monetize your audience, you won’t have any leverage to increase your sales and you’ll be limited by your blog traffic.
Reason 3: You forgot the most important thing
Indeed, when you use a blog to promote one or more products, you forget the most important thing, which is to sell and increase the conversion rate of your entire marketing process.
There are several stages in the sales process before making the purchase.
The first step is to generate qualified visitors who are looking for solutions to their problem.
Then you need to find a way to gain visitors’ trust, generally it’s about converting this traffic into a prospect by asking for your visitor’s email address.
So you will have to do several tests on your registration forms, your lead magnet, follow-up emails and the sales page.
And as a blogger you are 99% focused on the content of your site, in the last article about the comments on your last Instagram photo of a new recipe for example.
How many times have you taken the time to know the conversion rate of your blog traffic. Almost never.
The first reason is that it will be very difficult for you to track all your blog visitors (even if you can) and the second reason is that many don’t think it’s important.
They just say what’s right, because my traffic is free. I’m not paying to receive it.
Whereas if you pay for your traffic, you are required to track all visitors and calculate your ROI, and then optimize your sales process.
And when you find the right product and sales system, you can only increase your revenue by increasing your advertising budget and not by waiting months for a few extra visitors.
Converting a visitor into a prospect is the first step before converting them into a customer.
That’s why your focus should always be on your sales process and not on the number of comments on your latest article or the number of likes on your Instagram post.
Don’t hesitate to give your opinion on the topic by leaving a comment below.