52% of US gamers think the Metaverse will change the gaming industry

Do you want to know what’s next for the game industry? Join gaming executives to discuss emerging parts of the industry at GamesBeat Summit Next in October. Learn more.

About 52% of US gamers believe Metaverse will change the gaming industry, according to a survey by technology services company Globant and polling agency YouGov.

The study aimed to determine how aware and comfortable players are with the metaverse, the universe of virtual worlds that are all interconnected, as in novels such as Snowfall and Borrow player one† Globant explored the thoughts, attitudes and opinions of US gamers on the Metaverse in a survey of 1,000 PC, console and mobile gamers in May.

To advertise

When asked about key issues related to the metaverse, gamers answered Meta (73%), Epic Games/Fortnite (27%), Roblox (21%), The Sandbox (15%) and Niantic (10%).

“Through this research, we see that while the development of Metaverse is still in its infancy, US gamers already see the technology as capable of expanding the realm of gaming possibilities,” said Nicolas Avila, CTO for North America at Globant, in a report. “As awareness of the Metaverse and what it is capable of becomes more mainstream, we look forward to seeing this sentiment spread to more people across all industries.”

Advertisement Alert

Virtual shopping illustration concept. A young man wearing a VR headset has a shopping experience in the metaverse. Flat Vector Illustration

According to the survey, 35% of respondents say they are comfortable with advertising in a metaverse
space, while 25% said they were undecided and 40% uncomfortable when it came to viewing ads in the metaverse. When asked specifically about eye and head movement tracking, nearly half (46%) of respondents said they would feel uncomfortable with these measurements.

But “free”, i.e. exchanging your data for free access to otherwise paid services, can make all the difference. Just under half (44%) of those surveyed would accept ads in the metaverse if it offers free access to apps, games or locations.

play to win

About half of players are more interested in ‘playing’ than ‘winning’ in metaverse games, but a significant number of players see the value in mixing play and winning together. The figures are broken down as follows:

  • 49% are more interested in gambling
  • Only 11% are more interested in making money
  • Nearly 40% want a mix of gambling and winning in metaverse games

L’enquête a révélé que 52 % des joueurs pensent que le métaverse va changer l’industrie du jeu vidéo et une pluralité (41 %) pensent que le métaverse aura un impact positif sur l’industrie (contre 25 % qui ne sont pas d ‘agreement). In fact, 40% say the buzz around Metaverse gaming is justified, although nearly a third (30%) are undecided on this.

Maybe it’s a matter of fame. While a majority of gamers (60%) are confident in the definition of the metaverse, awareness of and interaction with the space within this population has yet to mature – only 39% believe that the gaming metaverse will mature in less than five years. although almost the same number, 38%, think it will take longer.

Other discoveries

Nasdaq in the Core metaverse.
Nasdaq in the Core metaverse.

Who bought NFTs? The vast majority (81%) of respondents have not bought NFTs, and only 16% say they have.

Who is interested in buying, trading or earning cryptocurrencies in the metaverse? Just over a third (34%) of respondents expressed interest in cryptocurrency transactions, while nearly half (45%) were not interested, leaving 20% ​​undecided. Men (41%) and 18-44 year olds (37%-47%) showed more interest in these transactions.

The survey, sponsored by Globant and conducted by YouGov, surveyed 1,000 U.S. adults — ages 18 or older — who played more than three hours of video games per week on PC, console and/or mobile platforms. Only mobile gamers were excluded from the study.

The GamesBeat Creed in dealing with the video game industry is “where passion and business come together”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you’re reading our articles, listening to our podcasts, or watching our videos, GamesBeat helps you learn about and get involved in the industry. Learn more about membership.

Leave a Comment