INFO LE FIGARO – For 24 hours, Ambaza, which it says is the “first school of influencers”, has been in turmoil. The founders are responding to criticism for the first time.
Paradise beaches, champagne galore, yachts, luxury cars, rounds of golf with models with dream bodies… This life of luxury and glitter awaits you. All you have to do is pay 1200 euros and integrate “a school of influencers”† For real? This Monday, July 11, Twitter was the scene of some bad buzz around online training. Becoming an influencer is no longer an unattainable dream. Ambaza is the first school of French influencers. The goal for each student is to get 20,000 Instagram followers and generate more than 5,000 euros per month. The training costs 1200 euros, but is fully funded for the first 15 candidates., announces the promotional video. We find on the site testimonials of young girls who are excited about the education that will soon make them rich and famous. Attractive, some would say. Beware, others will say. There are warnings about a possible scam on Twitter and in certain media such as BFM TV. In the spotlight and amid controversy for more than 24 hours, founders Nicolas Brzustowski and Rémy Halgrain respond to the Figaro Student†
When all eyes are focused “first school of French influencers”, it’s because the website smells like a scam. Already, because the formation is very young. “We started two months ago”explain to Figaro Student Nicolas Brzustowski, a graduate of the IAE in Metz, who presents himself on Linkedin as an ‘entrepreneur’. On the other hand, because the school is silent about the identity of the teachers. “We work with different companies, with professors in digital marketing, influence marketing, quality. But we don’t want to mention them by name to avoid being pulled out during this controversy.adds the co-founder.
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“I edit my sites in Malta because it’s cheaper”
What also drives internet users and journalists is the site’s legal notices. Inside it says that the platform is published by “Consumedias” and that it is registered in Malta. “Yes, this is my communications company that I have had for over 8 years. And besides, I live in Malta,” adds Nicolas Brzustowski. The same goes for Rémy Halgrain who has been there for over a year. It is also on Maltese territory that the two bosses met.
Another amazing fact: for influential kings, they don’t have an Instagram account, but a temple of all kinds of content creators. Finally, in reality there is an account and it lists 3 subscribers and no publication. Their Facebook page has only 16 “likes” and 0 subscriptions. But Nicolas Brzustowski assures: “We don’t have an Instagram account. We wanted the accounts to be seriously managed. We preferred to come up with real content. We wanted to get things in order.” Or not okay, each with their own point of view.
No official certification
No diploma in sight at the end of the training. Also no official certification. “Influencer is not recognized as a profession”, justifies Remy Halgrain. He adds: “In France, the equivalent would be a digital marketing certification.” Can we then speak of school with good reason? And most importantly, which line do you add to your resume? The founders have an answer for (almost) everything. “It doesn’t make much sense in itself to put it on your resume, as the goal for people to take this training is to become self-reliant.”
They find it difficult to understand the controversy. “There has been a lot of slander. People have spoken quite rudely, although we have a good satisfaction score. We learned a lot, we updated everything we needed on the site», says Nicolas Brzustowski. An opinion shared by his partner. “I get calls every day from the CPF. People think Ambaza is a scam. But that’s not one.”, concludes Remy Halgrain. It remains to be convinced.