they don’t know what to invent anymore to sell their metaverse

NFTs are the future, but no one seems to know exactly why. The CEO of Casino Immobilier Nicolas Joly the first. Since Friday, July 8, it has launched a physical terminal for the sale of non-fungible tokens in three Monoprix stores in Paris (Champs-Élysées, Montparnasse and Beaugrenelle). Customers can go to the store to purchase these digital assets, which can take the form of paintings, photographs, or videos. They are issued by a blockchain, like cryptocurrencies and equipped with a certificate that makes them unique, like a work of art signed by the artist. The operation, in partnership with RudeKidz, features pop-style images of rebellious teens. But unlike a traditional supermarket purchase, customers don’t have a physical image as such, but a title to the image.

If the NFT is not likely to burden the shopping bag, it should lighten the customer’s wallet. To get his unique representation of a rebellious teenager, you have to pay 249 euros. In order to justify the price and encourage customers to come and buy a virtual product, the store also provides the customer with a card, a t-shirt and a RudeKidz brand tote bag and a Monoprix voucher of 20 euros. How about 100 balls and a march?

do not be late

The ambition of the CEO of Casino Immobilier, to which Monoprix belongs, Nicolas Joly, is not only to carry out a marketing operation. He recognizes in the Echoes that he wants to discover how these new technologies, based on the blockchain, can be done « cherish the strategy The unique code of each NFT in the blockchain could be interesting, for example to be able to trace the product. For the time being, Nicolas Joly is struggling to find a concrete application of this technology for mass distribution. However, we need to get there as soon as possible. not to be late Even if that means that marketing projects are presented as innovative without much interest.

ALSO READ: NFT: Lack of Ethics, Scams, Speculation… The Dark Side of the Token

Before Casino, other companies saw a market of the future in these technologies. At the forefront of this are luxury brands. For example, the LVMH group plans to sell NFTs as a deluxe 3.0 accessory, equipping customer avatars in the metaverse. Such as which social demarcation continues even in the virtual environment.

Carrefour is also investing in the metaverse, with the same refrain. † It’s important to be present now Échos assures the executive director of e-commerce, data and digital transformation of the Carrefour group Élodie Perthuisot. It provides a evolution at an unprecedented speed » consumer habits. So far, Crossroads’ public experiences in the metavers have been limited to a remote job interview, in a sloppy setting.

Create a need

According to Nicolas Joly, Casino’s communication activities mainly meet one objective for the distributor: ” create a need This means that Monoprix consumers understand blockchain or NFT technology before spending $249 on it. However, a survey by Wunderman Thompson estimates that only 15% of those surveyed know how it works. In addition to the NFT sales terminals, the supermarket group then held workshops at its Monoprix store in Montparnasse to teach its customers the basics of blockchain, but will this training explain that the technology is currently only being used speculatively?

Leave a Comment