The pandemic has fundamentally changed the way we live, work and communicate. Restrictions, lockdowns and social distancing rules have disrupted many social activities and consumers have turned to online channels and businesses have had to adapt. The adoption of digital products and services has boomed over the past two years. According to a study by McKinsey, companies have accelerated the digitization of their customer interactions, supply chain and internal operations by three to four years. As consumers spend more time online at the expense of real-world interactions, they seek more intense social relationships.
Enter the metaverse
For consumers, this highly immersive virtual world is a place where they can come together to play, work and have unique experiences, enabling new ways of engaging and socializing. For brands and retailers, the Metaverse offers the opportunity to transform their digital presence by making it more fun, informative and interactive for users. It extends the traditional brick-and-mortar shopping experience and complements the omnichannel journey – a marketing and sales channel that enables the engagement of potential customers at all stages of the buying journey without physical boundaries.
Seen through the lens of beauty, augmented reality product testing and virtual shopping are just a few examples of how consumers are already interacting with brands and retailers in the virtual world that is the metaverse. In an increasingly digital environment that encourages short attention spans, it’s more important than ever for brands to find smart, relevant ways to engage with consumers at every touchpoint. As a provider of digital solutions for offline and online shopping, Meiyume knows consumer behavior well and has the tools to help beauty brands enter this new space.
† With massive streams of information now pouring into the masses daily, marketers need to understand what their consumers want and, in today’s omnichannel environment, successfully use the right platforms to create a deeper connection and affinity with the brand. We see that most consumers are multi-channel customers who use a mix of human and digital interactions to get what they need, from product discovery to engagement to transactions. As a new touchpoint, the metaverse offers opportunities to reshape the future of consumer engagement, and Meiyume is excited to partner with brands to enter this space. Our retail technology solutions can help beauty companies of all sizes develop interactive digital experiences that can be integrated into consumers’ daily virtual lives, enabling brands to connect more deeply with their audiences through a transparent product discovery and purchase journey said Steve Dodd, Chief Technology Officer and SVP Retail Solutions at Meiyume.
Meiyume took his first steps into the exciting world of the Metaverse, launching his first NFT artwork, designed to embody the company’s personality and its philosophy of continuous innovation in creating forward-looking products and solutions. The NFT is now on sale and all proceeds will go to One Tree Planted Charity, a non-profit organization focused on global reforestation.