A first in the world of mass distribution! Monoprix offers a physical sale of NFT in three of its Paris stores. From July 8 to 21, 2022 you can find Casino Group NFTs in slot machines. These DANs, as Monoprix employees call them, are available in monoprix stores in Beaugrenelle, Montparnasse and the Champs-Elysées. An original idea from the distribution giant. Once again, Web3.0 invaded our daily lives. This Monoprix marketing strategy is part of the promotion of the metaverse.
A French Monoprix Ownerest Partnership
NFTs are designed by the French start-up Ownest. Customers can access the machines from 11 a.m. to 8 p.m., except on Sundays and public holidays. For now, this is a small-scale test. Only 550 non-fungible tokens from the Rude Kidz collection are sold in these machines. Their price is set at 249 euros each. For this amount, customers have access to a printed card with the image of their token, a T-shirt and a canvas bag with the Rude Kidz logo, as well as a Monoprix voucher for 20 euros. Not to mention the NFT itself.
The Casino group wants to expand its promotion of the metaverse with Monoprix
The Casino group, to which Monoprix belongs, is trying to make NFTs better known to the general public with this marketing strategy. At the moment, this technology, made possible thanks to the blockchain, is only known to few people in France. Indeed, according to an Ifop survey conducted for Cointribune in February 2022, only 25% of French people have an idea of what an NFT is. In addition, to assist laymen, an associate will be responsible for explaining what NFTs are to potential buyers.
Monoprix lets its customers pay in euros
No cryptocurrencies for Monoprix. After all, the brand has chosen to let its customers pay in euros. Indeed, this option will facilitate the approach of consumers unfamiliar with cryptocurrencies. Their euros are then converted into ethers to complete the acquisition of the NFT and fund the operations on Ethereum. The distributor bears the risk that the value of the cryptocurrency will fluctuate and the customer pays less than expected. This choice can quickly become problematic for the Casino group. With a bear market and high volatility in digital currencies, the group could lose large sums of money if there are many sales.
A wallet created automatically to facilitate transactions
One aspect that could put off more than one is creating a wallet needed for crypto transactions. In fact, this is essential. But it’s an operation that can sometimes delay more than one. It’s facilitated here for people who don’t have one. Monoprix gives them the option to receive an SMS in euros after the transaction. They then receive a validation code that they type on the DAN. the wallet is automatically created.
A marketing strategy aimed at promoting the metaverse
In addition to these distributors, the Casino group is also launching a popularization operation around NFTs, augmented reality and even metaverses on July 8 and 9. Today called ” web3 for everyone » are organized in the Monoprix store in Montparnasse in Paris. Visitors can visit stands of companies specializing in these technologies and, for example, discover the metaverse by donning an Occulus virtual reality headset.
Monoprix aims to target a young audience that can easily adapt to NFTs
The NFT Monoprix collection stands for rebellious teenagers. In addition, these virtual cards give access to events, such as concerts or football matches. They are currently trading on the NFT OpenSea resale platform at a minimum price of 0.09 ether, or currently just under $100. Such a collection is obviously aimed at a fairly young audience, who would be more receptive to blockchain technologies such as NFTs.
Like big luxury brands, like Nike or Hogan for example, the Casino group is betting on a marketing strategy associated with the metaverse. Such initiatives are on the rise. It is only a matter of time before the general public becomes familiar with blockchain technologies. Monoprix has mainly focused on NFTs and the benefits they offer. Thanks to their smart contracts, they will likely enable Monoprix to attract new consumers.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! Yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many sectors and offering unprecedented opportunities.