Metaverse: BNP Paribas Real Estate embarks on the adventure of virtual reality more real than nature

BNP Paribas Real Estate continues to develop WIRED (Wearable Immersive Real Estate Dataroom)

BNP Paribas Real Estate continues to develop WIRED (Wearable Immersive Real Estate Dataroom), a digital twin dedicated to the city of yesterday, today and tomorrow. With data that makes it possible to reproduce past developments and anticipate future changes in cities, this real estate analysis and forecasting tool provides a virtual immersion in the heart of cities.

New: the ability to view neighborhoods across Europe with qualified data on several million buildings, as well as the ability to gather in this virtual space to “e-visit” together the assets for sale or on site. These new features will be showcased at Viva Technology, a show dedicated to Tech that will take place from June 15 to 18 at Paris Expo, Porte de Versailles in Paris.

More valuable than nature…

WIRED is a technology platform that integrates different solutions and offers a virtual replica of cities more realistic than life. To achieve this, BNP Paribas Real Estate has surrounded itself with the world’s best experts in immersive reality, especially in video games and cinema with special effects. UNITY technology, a reference platform for the creation and use of real-time interactive 3D content (3DTR), offers BNP Paribas Real Estate teams a tool to visualize real estate data in 3D with exceptional graphics and in a concrete and contextualized reality.

The transaction business is changing; technology supports us in this transformation and WIRED is the perfect illustration. This immersive tool allows us to better respond to the questions and needs of our customers. We are convinced that these operational innovations are essential to ensure the agility of our company and we are proud to continue to revolutionize the market offer. explains Eric Siesse, deputy director of BNP Paribas Real Estate Transaction.

NVIDIA brings technology that improves the customer experience and makes WIRED truly mobile. Using NVIDIA CloudXR, NVIDIA’s extended reality (XR) content streaming software solution, WIRED users can now experience this network-streamed application from an RTX server of an NVIDIA-certified system, directly to their all-in-one headset. .

Powerful visualization tools are essential for exploring and evaluating real estate data,” said David Weinstein, XR Director at NVIDIA. “By streaming their immersive experiences from powerful NVIDIA GPUs to the edge with CloudXR, WIRED users can explore their data in complete fidelity and detail, even on modest XR devices.

BNP Paribas Real Estate has also joined forces with Magic Leap, a company developing advanced optical augmented reality technology for businesses. During Viva Technology, the start-up will make its new glasses, Magic Leap 2, available. These offer the widest field of view on the market, as well as optimal image quality and exceptional digital rendering thanks to an innovative immersion technology that solidifies digital content in bright environments.

Magic Leap is delighted to once again partner with BNP Paribas Real Estate to bring augmented reality solutions to Viva Technology,” said Julie Larson-Green, Chief Technology Officer of Magic Leap. “Augmented reality is currently able to create real value for companies that invest in the right platforms and solutions; WIRED is a good example of this.

Qualified data

However, if the digital twin is needed, understanding the real estate markets is no longer enough. The main asset of WIRED is the integration of a considerable amount of additional information that makes it possible to format and thus visualize. Thanks to the cross-reference of internal data from BNP Paribas Real Estate with those from open data, the client has access to millions of buildings and their surroundings, visible over the centuries (between 1997 and 2030) and across Europe. To merge its previously qualified data of rare quality, BNP Paribas Real Estate relied on ESRI technology, an integration solution based on NVIDIA technologies, which allows assimilation and also timely updating of real data, regardless of their source (public data, prospective studies, surveys, connected objects, etc.).

WIRED’s agility also makes it possible to share a focused prospective analysis, browsing the markets without constraints of place or time. Thanks to the collection of data – demographic, topographical, economic, it is now possible to simulate the economic impact of the development of a neighborhood based on the areas intended for tertiary activities, shops and housing.

WIRED thus offers a complete vision of a real estate market, from the European scale to the neighbourhood, to the interior of the building. The richness of its database makes it possible to appreciate all the details of the building or its immediate surroundings (public transport, services, diversity, etc.) and to guess future developments. Unrivaled on the market and dedicated to BNP Paribas Real Estate’s clients, this digital clone of the city facilitates the understanding of the market and, above all, their decision-making, everywhere in Le Monde.

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