accelerated start-ups sign new business partnerships with Orange Tunisia

(ORANGE TUNISI) – Orange Tunisia continues to support Tunisian start-ups through its comprehensive entrepreneurial ecosystem support system: with 5 new start-ups accelerated this season by Orange Fab Tunisia, there are a total of 23 start-ups that have 4 seasons of its services benefited. Thus, these young entrepreneurs have seen their commercial activities develop at the end of a business acceleration program that lasted 3 to 6 months.

For this fourth cohort, Orange Fab Tunisia has therefore accelerated 5 innovative start-ups operating in different sectors:

Lamma – Appetito (quick trade) : A great fast trading app that is revolutionizing e-commerce, with fast delivery in less than 30 minutes for more than 2,000 products, thanks to a network of dark stores and local warehouses.

The business acceleration with Orange Fab Tunisia has enabled the start-up to sign a B2B partnership with Orange Tunisia, with the aim of giving its employees access to the services of Lamma – Appetito at very attractive prices, while they save a lot of time. In addition, Lamma – Appetito is preparing the launch of a second service that will be available very soon for the operator’s B2C customers. Stay tuned!

Wemove (Fitness): A fitness and wellness marketplace that offers its users a wide choice of sports classes (model pay when you go) in a network of partner cinemas across Tunisia. After the acceleration by Orange Fab Tunisia, the start-up developed its B2B offer – major accounts, which allowed it to sign two contracts with Orange Tunisia, the first is for employees and the second for the operator’s premium customer community, Le Club par Orange, who thus benefit from an ultra-personalized treatment adapted to their needs. A third contract is being finalized with one of Orange Tunisia’s partners.

Majesteye (Deeptech AI): A deeptech start-up specialized in artificial intelligence and data science. The solution makes it possible to generate predictive models in record time, with the aim of supporting companies in converting their vision into a concrete project and subsequently increasing their turnover and/or market share. At the end of the acceleration within Orange Fab Tunisia, the start-up was able to develop its product to best respond to the telecom industry. Today, the PoC (proof of concept) is final and the start-up is in full negotiation on its business contract at the national level, with openings for its international duplication at the Orange Group level.

Agritech start-ups from this season 4, Moomea mobile/web application combined with a connected collar, with the aim of helping livestock farmers to optimize the management of their herds in terms of reproduction and prevention against diseases and Ezzayra, which develops and integrates technology products (software, hardware and robotics) for agriculture, both benefited from an unprecedented acceleration. Indeed, Orange Tunisia with its technological expertise, Moome and Ezzayra, with their business know-how and a project team of UTAP (Tunisian Union of Agriculture and Fisheries), with its large network of more than 400,000 affiliated farmers, have come together to collaborate and pool their efforts to help farmers support them in applying digital technology in their daily lives. This public-private start-up partnership will thus make it possible to advise farmers on several important topics that concern them closely, by sharing “best practices”: seasonal diseases of different crops and appropriate remedies, diet, herd fertility and reproduction, milk quality, etc. All this will be available on a single platform. In addition to advice and to democratize access to digital tools in the sector, the two start-ups have also designed an exclusive commercial offer for Orange Tunisia customers, giving access to discounts of up to 60% on their products for Tunisian farmers and breeders.

For Thierry Millet, Managing Director of Orange Tunisia, ” Orange Fab Tunisie is one of the flagship programs of Orange Digital Center because it supports start-ups by offering them business opportunities, enabling them to grow sustainably and go international, thanks to the Orange Group network and also thanks to the various partners, such as the German collaboration implemented by GIZ, a strategic partner and important support for the development of Orange Digital Centers

For Norman Shraepel, director of GIZ’s digital transformation program in Tunisia, ” the joint Orange and GIZ project on Orange Digital Centers in the Africa and Middle East region is an example of a successful partnership between German development cooperation and the private sector as they together support access to digital technology and innovation for all , with the aim of supporting the digital transformation of countries and, in this case in Tunisia, the acceleration seasons for Orange Fab startups are some of the most compelling evidence of this

Stay tuned for the next call for applications for the 5e Orange Fab Tunisia season.

About Orange Tunisia

Orange Tunisia, specializing in telecommunications services, has decided to adopt a responsible, human and unified operator approach by deploying technology and digital innovation for the socio-economic development of the country. Since its commercial launch, Orange Tunisia has also made youth support a strong point of its social responsibility strategy: the Orange Digital Center ecosystem is one of its flagship programmes. It also offers training for young people in coding and new technologies (Orange Developer Center), technological incubation and prototyping (Fablabs Solidaires) and startup acceleration (Orange Fab Tunisia). This device thus covers all development phases of innovative projects with a high added value and sustainably nurtures the entrepreneurial ecosystem in Tunisia.

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