The lucrative business of Khaby Lame, king of tiktokers

Who will stop Khaby Lame. In just over 2 years, the one who worked in a factory near Turin before losing his job due to the pandemic and launching on TikTok to spend his time has become the king of the Chinese social network. One of the kings of all social networks combined with the 200 million subscribers he has on all platforms.

At the time of writing, he has nearly 145 million followers on TikTok. That is 2.5 million more than a week ago, on June 23, when he became the most followed tiktok. And to think there were only 2 million left to follow him in April 2021, just before his stupid parodies of other contributors’ tips and tricks started going ultra-viral. Today, the least viewed of his videos has 10 million views. The most popular, over 352 million.

Il Fenomeno

His TikTok account claims 2.3 billion likes! At just 22 years old, young Khaby Lame lives up to the nickname the Italians gave him: “il Fenomeno”.

And it’s not just on TiTok that he’s all the rage with his parodies. He also has nearly 79 million subscribers on Instagram. Ten times more than Mark Zuckerberg. He also teased the founder of Facebook and owner of the platform since 2012 via Meta. This one had not failed to give him a wink by liking his publication.

The star of the stars

Since his dizzying rise on social networks, Khaby Lame has been everywhere. A fan of Squadra Azzura, he poses with Juventus star Alessandro Del Pierro and participates in the video announcing Manuel Locatelli’s arrival at the club. We have also seen him with Paul Pogba, Zlatan Ibrahimovic and Usain Bolt, not forgetting his collaborations with Real Madrid and the Brazilian Vinicius Jr. He was also mentioned by Neymar and Kylian Mbappe who reproduced the gesture of the Senegalese’s fetish hands during the celebrations of the registered goals. Which gives a serious boost to his fame.

At the last Cannes Film Festival, he was part of the jury to award the Palme TikTok to the best short videos on the platform. Partner of the event TikTok did not want to pass up the opportunity to be soaped with its king tiktokeur. If he was a hit on social networks, festival-goers didn’t really celebrate him as a star…

Netflix, Amazon Prime, Hugo Boss…

At the end of 2021, Business Insider estimated Khaby Lame’s fortune at $2 million. Others now estimate the figure at 5 million. It must be recognized that the interested party knows how to make fruitful what his fame brings him. For each of his sponsored posts, his clients are willing to pay between $5,000 and $200,000. And this fame interests many people. She opened the doors for the most prominent brands of the moment: Netflix and Amazon Prime. But also Dream 11 or Xbox.

Since the beginning of the year, Khaby Lame has also been the face of Hugo Boss. When the king of the tiktokers climbed the steps of Cannes twice, he was naturally dressed by the brand.

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She was also the one who made her catwalk debut last September during Milan Fashion Week. Result: 4 billion impressions on social networks in four days for Hugo Boss. Unbeatable! Enough to overshadow the other stars recruited for the campaign linked to the 50th birthday of the couturier in search of a rejuvenated image: Kendall Jenner, Raphaël Varane, Hailey Bieber, Joan Smalls, rapper Future, etc. From now on, Monsieur becomes TikTok displayed everywhere. In very big on the walls of the cathedral of Milan and with us on many bus shelters.

100,000 followers in 2 hours!

According to the site goal.com, direct collaborations with TikTok and Instagram are also in preparation. Both platforms posted videos of Khaby Lame on their respective official pages and even a personalized hashtag.

No one has ever experienced such a surge in social networks. Imagine if Khaby Lame gained 100,000 followers on TikTok while writing this article, going from 144.7 million to 144.8 million subscribers. This in less than two hours. Where will it stop?

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