Research shows that consumers are ready for more immersive experiences, including health! The inclusion of Roblox will play a role in redefining the experience of medicine…
Research at ConsumerLab and IndustryLab revealed just a few years ago that half of the world’s smartphone users expect we will all be wearing AR glasses by 2025. And according to the latest Ericsson’s Top 10 Consumer Trends report, 55% of consumers want to use advanced AR/VR technology to recreate historical events, making them feel like they’re personally there.
Virtual Reality (VR) and Augmented Reality (AR) are more than ever intertwined in our daily lives, with services such as virtual job training, medical visits, education and gaming. The market for this mixed technology is skyrocketing to $600 billion as companies innovate in just about every industry imaginable.
Last year, VCs invested $4 billion in VR startups, and some of the world’s largest companies are doubling their investments in the metaverse. Facebook owner Meta is all-in on virtual reality and is pushing for a “visual Turing test” in which physical and digital reality are indistinguishable. Apple thinks headsets are their next big thing and continues to take over virtual reality companies.
Medicine is one of the biggest winners of the virtual reality boom. For example, healthcare professionals are embracing technology to help patients cope with PTSD, anxiety disorders. As early as 1995, the NYT reported the story of Chris Klock, a Georgia Tech junior, who put on a head-mounted display once a week for seven weeks and was transported into a 3D environment that simulated different heights. He watched from a 20-story balcony, crossed narrow bridges over the water and ascended 49 floors in a glass elevator, all without leaving the therapy room of clinical psychologist Barbara Rothbaum. Chris Klock was one of 17 students who completed the Rothbaum experiment, the first controlled study using virtual reality (VR) to treat a mental disorder.
Companies are leveraging virtual worlds to do everything from training surgeons to providing new therapies for mental health. Microsoft is developing technology to help people identify color blindness, contrast sensitivity, and visual field deficiencies. There are promising developments in areas such as Autism Spectrum Disorders (ADS) and ADHD.
Akili recently announced a partnership with gaming giant Roblox to deliver the world’s first gaming treatment for ADHD. The treatment has been approved by the Food and Drug Administration to help children improve their attention span. Through this collaboration, Akili and Roblox are introducing new ways to integrate medicines into patients’ lives. Initially, the companies will set up an exclusive Roblox rewards exchange tied to Akili’s EndeavorRx treatment. Companies are exploring new approaches and additional opportunities to engage Akili patients through Roblox integrations. Akili’s long-term vision is to integrate digital medicine into patients’ daily lives in ways never seen or experienced before. Roblox has changed the way millions of people learn, work, connect and play, and we’re excited to collaborate to push the boundaries of our industries even further and redefine the medical experience.
Meanwhile, Washington, DC-based Floreo creates the first behavioral therapy metaverse to help people with ADS and other neurological disorders learn life skills through play. Incredible story of Vijay Ravindran, who has always been fascinated by technology. At Amazon, he oversaw the team that built and launched Amazon Prime. He later joined the Washington Post as Chief Digital Officer, advising Donald E. Graham on the sale of the newspaper to his former boss, Jeff Bezos, in 2013. But his main focus was his son, who was then 6 years old. old. and was undergoing therapy for autism. “Then something amazing happened,” Ravindran said. Vijay Ravindran was having fun with a virtual reality headset when his son asked him to try it. After using the headset in Google Street View for 30 minutes, the child went to his playroom and started playing what he had done in virtual reality.
“It was one of the first times I saw him play like that.” Like many autistic children, Ravindran’s son struggled with pretending and other social skills. His son’s ability to translate his virtual reality experience into the real world sparked an idea. A year later, Ravindran started a company called Floreo, which develops virtual reality courses to help behavior therapists, speech therapists, special educators and parents who work with autistic children.
Others use augmented reality and virtual reality to advance special education.