“We are witnessing the convergence of the blockchain, with gaming, VR, AR and AI”

It’s a first. The Metaverse Summit will be held in Paris from July 16-17 at Station F, in conjunction with the JDN. The organizer explains what to expect.

JDN. Why did you want to create an event dedicated to the metaverse?

Yingzi Yuan is the organizer of Metaverse Summit. © Metaverse Summit

Yingzi Yuan. Everyone is talking about the metaverse these days, but large companies in all sectors don’t know which strategy to use. The first goal of this event is therefore to learn about brands. The second is to bring all the players together, because the metaverse sector encompasses a combination of different technologies and specialties: blockchain, gaming, VR, AR, IA, tools related to the creative economy, etc. We are currently witnessing the convergence of these technologies. Bringing the players together is essential to accelerate collaboration and bring creative experiences to the general public. Our association Metaverse Alliance organized this event so that these cross-sector discussions could take place. The Metaverse Summit will be held at Station F from July 16-17, just before Ethereum’s ETHcc5 conference scheduled for July 19-22 in Paris.

What will be the main themes of this first edition?

Four areas have been defined: social and digital identity, Web3 and decentralization, gaming and interactivity and finally mixed reality and virtual worlds. We have also added conferences related to art, digital fashion, social impact and the legislative aspect. Tickets are purchased through an NFT Ticketing system. Once purchased, this NFT – created by the artist ARKE – will also have other uses, as it gives exclusive access to certain events and networks with a network of experts and investors. The “Global Metaverse Startup Competition” will also be one of the other highlights of this event with more than 150 industry startups getting the chance to pitch to a panel of investors.

Who will be the most important guests and speakers?

Among the speakers we are fortunate to have Sandy Carter from Unstoppable Domains or Sébastien Borget from The Sandbox, who is heavily involved in this ecosystem. The Sandbox is also one of our main sponsors. Representatives of major platforms will also be present, such as Roblox, Decentraland, Tik Tok, Epic Games, etc. It should be noted that metaverses are not just virtual worlds. For example, we will also have makers of blockchain gaming platforms that have sometimes evolved by integrating interoperable assets into their games or adopted games to earn models. I am thinking, for example, of the very successful Asian project Project Seed.

What would your advice be for brands looking to develop a presence within these virtual universes?

For companies looking to accelerate their innovation processes in Web3, the best approach is to partner with industry start-ups. It may involve investing in or co-creating certain products or experiences with them. That is also the aim of our start-up competition, which should make it possible to introduce these young shoots to brands. Because in the metaverse sector today it is impossible to find a company that can do everything. There are actually a large number of ultra-specialized companies: blockchain infrastructure, 3D environment creation, community management, etc.

How do you get the most out of this event?

The Metaverse Summit, of which the JDN is a partner, will be the ideal place to meet all actors of the metaverse sector on a global scale. Indeed, our participants have a very international profile coming from Europe, Latin America, Asia, etc. Please note that the event will be broadcast live on two metaverses, namely The Sandbox and Decentraland. It has already been confirmed that we will host another edition of the Metaverse Summit in Paris in 2023. We are also working on a possible Asian edition in the winter.

Yingzi Yuan is a gaming and blockchain specialist. She works as a strategist in Ubisoft’s innovation lab. Before that, she worked in the innovation department of Vivendi Entertainment Holding Group. She is the organizer of the Metaverse Summit.

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