90% of people would look forward to entering the Metaverse created by the personality they admire Like their favorite players, a musical artist, an athlete or an actor


According to a public poll by UTA and Fox researchers (via Insider), 90% of people look forward to entering the Metaverse created by the personality they admire. Hollywood artists have also joined the Metaverse and this has led the majority of fans to explore further Web3 technologies built on the Metaverse.

However, if we consider the common people, people do not know the method of exploring the virtual world. It’s hard for people to grasp the idea of ​​the Metaverse.

Despite this, most people these days buy NFTs and create their game avatars on Metaverse and (for now) seem to enjoy this new experience in their Oculus headset. The UTA/Vox survey included more than 4,000 consumers between the ages of 13 and 60 and found that only a few respondents were aware of the metaverse, despite approximately 68% of teens and 88% of Gen Z participating in games like Fortnite and Valorant.

According to the data, 68% of respondents showed a huge interest in their favorite gamers, a burning desire to meet and follow a musical artist 62% and athletes 59%. In addition, comedians, actors and influencers received 59%, 58% and 56% respectively. The researchers concluded that 87% of Americans would like to engage in a metaverse centered on their beloved personalities and favorite fictional world.

In addition, four out of five participants said they wanted to experience art, culture, fashion, movies, music concerts, dramas, games and celebrities in the virtual world. Futurists predict that the coming era will be the time to see and realize dreams in the augmented world. The metaverse will continue to grow and gain users around the world.

Researchers believe that metavers will kick the entertainment industry into high gear in the coming years. Virtual reality glasses will become profitable in the next ten years and people will love playing video games. 67% of respondents say they prefer to play their favorite games while wearing Oculus interactive headsets, 59% watch live professional/college sports, 55% watch movies and 52% watch music videos and listen to music.

UTA and Vox analysts believe the metaverse is an ideal augmented world for reading comics, watching TV, and playing games. Franchises can take advantage of the massive consumer engagement with the metaverse as it removes all kinds of barriers that arise when people from all walks of life communicate to enjoy live concerts without physically moving.

When it comes to the entertainment industry, the metaverse offers countless opportunities for creators. The metaverse will give Hollywood’s big-budget stories the next step in entertainment.

In the metaverse, entertainment is possible thanks to 3 key factors: creating space for individual creativity, exploring Hollywood stories and creating new worlds. 40% of the study participants said they wanted their favorite movie franchise to go through the metaverse, and the majority of anime fans (43%) were interested in installing comics.

Metaverse avatars are another important element. Consumers who want to indulge their passions at a funfair spend money to elegantly embellish their avatars. In addition to spending, user profiles in the app will also rank highly and the higher the ranking, the greater the profit. Researchers estimate that 66% of users entering a metaverse prefer to join a community similar to their passion and interests. In addition, 50% of users believe that the metaverse will make it easier for them to engage with content related to their hobbies and preferences.

Source: UTA Analysts

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