20 Mint, Meta-media: “the media must step into nfts”

Can we follow one day? news in the metaverse like in a 3D animation? Laurent Bainier, editor-in-chief of 20 minutes and Laure Beaudonnet, meta-connected culture journalist, are the prophets. They present their new free supplement, 20 minutes, Web Bible3. Interview decoded.

1er last April you announced the launch of your supplement specialized in Web3, 20 minutes† Wasn’t that a joke?
Laurent Bainier: Everyone thought it was April Fools. And our readership did not expect that. But precisely because there was no enthusiasm on their part a priori, we decided to start. This indifference of the readership is a luxury we cannot afford: these innovations will land tomorrow and quickly impact our lives. Our role as a free media is to give the readers keys.

Why this name? 20 minutes
Laurens: The “mint” is an important moment in a course in Web3, it is when you create an NFT or a token on the blockchain. It’s a bit like a freedman’s signal. And then the pun of course…

You started out by selling a “20 Minutes” NFT at auction. Then by selling 999 NFTs. What exactly is the project?
Laurens: After the auction event, led by Laure, we will put 999 NFTs – typewriters – for sale on Ethereum. Everything was sold out within 24 hours. On June 16th we will distribute our 20 minutes instead of 20 minutes usual. We are going to surprise our readers by bringing them face to face with 24 pages of information about NFTs, cryptos, the metaverse… It’s up to us to interest them.
Laura Beaudonnet: Each NFT cost 280 euros, so we say to ourselves that we have brought together people who are sensitive to these questions, at least curious.

What are the benefits of owning one of your NFT typewriters?
Laurens: Be part of our community, enter a private and exclusive channel. And all at once, to propose speakers, themes, topics for the next songs. We wanted this sale of NFTs to be the beginning of something, not the end. After that, and thanks to the funding of boxes like Ledger or Coinhouse, we will make a cat available to our community to launch projects in the blockchain. All of this is already happening on Discord. Ever, on Twitch, with participatory interviews. And finally, in the metaverse, it’s the logical outcome of the process!
Laura: We offer an editorial stake, a bit like Wikipedia.

You use terms like “community”, “commitments”, etc. Will the metajournalist become an influencer?
Laurens: When I say community, that’s fans within a readership of 20 million people for us. Has nothing to do with influencers. It’s a shame if we forbid ourselves the term of collaboration because of the dark hours of our history, the term community because Nabilla uses it to sell shampoos, and the term commitment because ‘we don’t have a PowerPoint with key indicators. We are a citizen newspaper, these terms are also ours.

With this NFT project you are pioneers in the French media landscape.
Laura: In France maybe. But in the United States, last March, a columnist for the… New York Times sold one of his items as an NFT for over $500,000. What is really groundbreaking in our idea is this new opportunity to fund the press thanks to cryptos.
Laurens: The Media Must Get Into NFTs!

You could imagine that Paris match Where freed can sell historical broods in NFT.
Laurens: Or Technicart

We are working on it ! But do you think we are mentally ready to move to Web3?
Laura: It’s still in its infancy… It’s even the jungle, a bit like the beginning of the internet. It still lacks interfaces, tools. But it would be stupid to refuse the arrival of Web3, because it changes everything, especially for users and the protection of their personal data. Unlike Web2 which is based on this centralization. What we fear is the arrival of big companies like Facebook, which is already starting to take hold of the subject. But in reality, Facebook isn’t Web3, it’s Web2++.

Laurens: We have to get our hands on these new technologies, be hyperactive. They are indefinite and will become what we decide to do with them.


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