After the huge success of the Summer Edition in Greece last May, the BigBoss continues with a new event, this time at Mama Shelter, in Luxembourg. On the programme: two working days for players in the Communication & Marketing sectors. Explanation with Alexandre Nobécourt, DGA Communities, content and events at the BigBoss.
Influenth: We know the Summer Edition of lesBigboss well. But can you give us more details about the Communication & Marketing event that will take place in Luxembourg in a week?
As you have already reported to Influenth, the Summer Edition of the BigBoss 2022 hit the nail on the head in Greece. It was a record edition † We gathered there more than 700 peoplewhose 370 decision makers and 200 partner companies† In total these are 7,000 one-on-one dating and encounters that could be arranged. Secure, the event Communication & Marketing will be smaller. But it will meet for two more days – June 23 and 24 – 125 decision makers and partners of the industry. Already 1,500 one-on-one appointments affinity and qualified are organized through our internal business matchmaking tool† Thanks to this unique and exclusive process, we enable decision-makers with projects to meet their future strategic partners.
Influenth: This homemade matchmaking tool, how do you apply it to an event like this?
We have created a nomenclature composed of key thematic verticalities and subtopics to cover all spectrums of decision-making issues. For the category Communication & Marketingwe have collected 7 main heads – Media, Digital Transformation, Data, Brand Awareness, Lead Generation, Conversion, Governance – in which we distributed the 40 relevant partners who attended the event. We then offer them, depending on the needs of the decision-makers, meetings with the partners involved. For example, a decision maker who needs to develop a dynamic display solution for a marketing campaign will be put in contact during the dating session with a partner who is an expert in the subject and affiliated with the Media section.
Influenth: Why is the event taking place in Luxembourg?
At lesBigBoss, we integrate a criterion that few companies take into account: the ROE, the return on emotions† Without ROE, entrepreneurship is nothing. And here’s where the BigBoss’ raison d’être is concentrated: business of course, but human affairs, living things† If everyone calls us today “Really LinkedIn”, it is not for nothing. And I do believe that placing our bags at Mama Shelter in Luxembourg for the time of this event is in keeping with this promise. Not just because in the heart of the Grand Duchy is the Secretariat General of the European Parliament where we will also do our dating† But also because the Mama Shelter is not a hotel like the others. It is a real place to live: like us, it has a family dimension that gives a human touch to the company. The place is therefore ideal for networking and gaining inspiration during conferences and workshops that address today’s marketing challenges.
Influenth: By the way, what are the workshops and conferences that will animate this event?
Before I talk about the workshops, I want to talk about the conference on the theme “Reign of content, virtuality, identity… : how do you combine a relevant and effective mix to manage brand image, acquisition and customer proximity? † A conference attended by Laurent LatourDirector of Communications and Digital for the French Football Federation, and Benoist Eravilledirector of marketing planning at Air France KLM.
Influenth: Let’s go back to the workshops on this event. Can we know more?
In addition to the conference, there will indeed be three workshops which will be led by three partners. A workshop led by Triple Point and Decathlon around the theme “How do you go from the status of a “Passion” brand to a “Performance” brand to achieve a new customer objective? “. another by Comongo and Sinao on AI† And finally a workshop led by taboola about the cookieless revolution to ensure the success of media plans.