Blues champions of the world… of business / Mondial 2002 / Fiasco des Bleus / Part 3/5 /

Jean de la Fontaine joked about presumption, complacency and arrogance, often punished at the end of fables. It was in the perspective of a 2002 World Cup that had been ‘won in advance’ that France gave in to an unstoppable and unreasonable collective euphoria. To the point that he greatly tainted his beloved Blues, further intoxicated by excessive mercantile solicitations and trapped by their political instrumentalization…

‘You were the one who had the idea for this whole circus? It is completely stupid to have put this second star! Who do you think You Are? We are not the dream team! † Furax, apostrophe Lilian Thuram one of the marketing managers of Adidas. Just before France-Belgium on May 18, 2002, their historic equipment supplier rolled out a huge two-star blue jersey at the Stade de France! Some double world champion tunics are even ready to be launched on the market. On the eve of the French team’s departure to Japan, an entire country unites in the most cheerful arrogance and megalomania…

England in 8to be

This unfriendly encounter won 2-1 by the over-motivated Red Devils and hampered the preparation of the already exhausted Blues, led to an endless night-time ceremony after the game: 2000 extras were decked out in red for this farewell to the French team. -Cola formed a heart in the middle of the lawn of the Stade de France around the 22 Blues mounted on a stage. This grotesque after-party concludes an anarchist preparatory course in Clairefontaine, phagocytosed by the FFF’s commercial partners. During this “VIP week” (dixit Sagnol), the players had to go every day after siesta to meet the televisions and the sponsors, wandering from tent to tent signing autographs. Their agents, who are also on site, have already reserved rooms in the Seoul Sheraton where the reigning world champions will reside… So enough is enough! This is why Lilian Thuram burst into insulting Adidas spawn. The hero of France-Croatia 1998 is one of the rare lucid tricolors that raises itself as a mocking wall against the tsunami of national pretensions that has engulfed since July 12, 1998. Lilian has tried to curb this blind fanatic, reinforced by sponsors and media. Same The team, through its editor-in-chief Christian Montaignac, has conceptualized the “PPP” (“Permanent Positive Thinking”) to glorify the supremacy of the Blues, who have become almost invulnerable. The French team are our friends who we call by their nicknames: Titi, Trezegol, Nino (Wiltord), Zizou, The Snake (Djorkaeff), Pat, Manu, Marcelo, Francky, Thuthu, Fabulous Fab. As stars of people magazines, we even know their companions: Betty, Véronique, Adriana, Elsa, Agathe…

The World Cup draw on 1er December 2001 placed France, placed at number 1, in Group A with Senegal, Uruguay and Denmark? Fastoche! So France football is already on the round of 16 against England. In March 2002, 73% of French people still see their favorite world champion in Asia. For France-Romania in February, Lilian warned: “Imagining yourself making the two pass is really a fan thing! † The West Indian Cassandre added a layer for France-Russia on April 17: “Let’s be careful not to fall into national euphoria. † Wasted effort! In this month of May 2002, the advertiser Jacques Séguéla kept the France 1998 updated slogan for the Asian campaign, “Victory is (always) in us” which he thinks makes sense in this turbulent election year: “Victory is within us, within all of us. What better can be said to a people who doubt? † Canal+ broadcasts simultaneously Eyes in the Blues II (first part, The preparation) in honor of the Elf of France. This national euphoria contributed perilously to the expansion of the commercial influence of the Temple merchants, who increasingly sought to take advantage of the blue hen that lays the golden egg. In 2002, the advertising barnum that Clairefontaine invades at each meeting of the selected, and until the internship in May, gives rise to comic partner tournaments between the teams of employees of France-Loisirs, Carrefour or Total-Elf…

The French team, advertising agency

Before France-Scotland in March 2002, even Pierre Pibarot’s training ground was requisitioned for Johnny Hallyday’s music video! For clearly it took a very clumsy hymn to sustain the glowing flame for the heralded triumph. The horrible song “All together” by Catherine Lara (“We’re champions, we’re all together / It’s the big game, France stands”) will give the chance to Johnny, a fan of Zazie (he meant “Zizou” !), to kick off France-Russia… All together, it is also the name of the daily program of TF1, the complete and exclusive broadcaster of the competition and the “official channel” of the Blues, which will be presented by Flavie Flament and Jean-Pierre Pernaut, and which will cover France until June 30 must entertain, the day of the final in Yokohama… The FFF doubled its advertising resources between 1998 and 2002, thanks to some fifty partner companies and TV rights paid for by TF1 and Canal +. The money is flowing! But the tragedy is that the Blues themselves fully participate in the media-commercial circus that increasingly distracts them from their sporting objectives. It must be said that they receive up to 40% of the amounts paid by advertisers.

For personal contracts: Zidane is Volvic, Liza is France Telecom, Pirès, Pétrole Hahn, Petit, Elsève Shampoo, etc. Marcel Desailly, often injured at Chelsea this season, is selling his image and his captaincy status to SFR, in addition to the hosting a show on TPS Star where he regularly interviews his French friends. No one raises the conflict of interest that turns to privatizing the Blues for personal gain! Robert Pirès signed up for his serious injury insider des Bleus in early February 2002 for a program called Club Pires about Europe 1: “I love Marcel” , he justifies himself… In view of the 1998 World Cup, Aimé Jacquet had demanded from his men that they cease all media activities and that they settle their contractual situation in the club before the pre-competitive course! Impotent observer of Clairefontaine’s great advertising frenzy before departing for Japan, Roger Lemerre unsuccessfully tries to re-mobilize his men monopolized by the extra-sports promotion by calling on their “duty of memory” (sic): ‘They need to remember how they won their first World Cup’ … But the ATM rules, fueled by the myth of invincibility that allows the juiciest speculations. For France-Scotland, we celebrate the French team 1994-2002, the second best squad of all time with just 8 defeats in 8 years, behind Hungary 1945-1956. Even the future is assured: our U17s were crowned world champions in 2001 and our Espoirs are the favorites for Euro 2002 (they become finalists)! So some of our A’s might still find the time to sing the song on the love united anti-AIDS led by Pascal Obispo. The leech Francis Lalanne, author of “To my friend the Kanak” dedicated to Karembeu, whistled at the Stade de France against Scotland, will lead an official group of supporters around Operation Kop Korea!

Ambassadors in gold studs

The triumphs of 1998, 2000 and 2001 also, in spite of themselves, placed the Blues at the center of political issues whose influence has continued to grow. Representatives of a black-and-white stock exchange France with a planetary appearance, it is like true ambassadors that they are sent around the world to glorify a certain French model, multi-cultural and universalist. In October 2000, their encounter with the charismatic Nelson Mandela overshadowed the tawdry match against South Africa in Johannesburg (0-0). In September, the Blues in Chile are received both as rock stars and as heads of state. In November, as a champion of happy globalization, it is “forces us to open up to all horizons” that Roger Lemerre justifies the crazy trip to Australia where the prestigious French team also partly softens the bad memories of our nuclear tests in the Pacific. Between Chile and Australia, on October 6, during the France-Algeria cut short by the invasion of the field, the Blues were instrumental in solving integration problems and diplomatic reconciliation between the two countries. Tired of having to treat the wounds of a sick society without their knowledge, they will show little eagerness to respond to orders to block Jean-Marie Le Pen, who arrived on April 21 in the second round of the presidential election. . Their press release, which at least supports Republican values, will be published by the FFF on Friday, May 3, two days before the second round.

The final straight before the match will provide a compendium of organizational, trade, and megalomaniac nonsense. Just before leaving for Asia, the FFF and the Blues, represented by Marcel Desailly, conclude the bonus agreement. In the event of a final win, they will receive approximately €1 million including a federal bonus of €305,000 per player (200,000 for a finalist place), plus an Adidas bonus of €150,000 and a profit share in marketing revenue. at 540,000 euros. Early elimination is not considered, so players will not hit anything if they squirt in the first round. But what to fear? France, first in the FIFA ranking, with its three best scorers 2002 Henry-Trezeguet-Cisse is the number 1 favorite and won 3-1 by the London bookmakers. Six days before the World Cup, 68% of French people are still intoxicated by Zizou 1’s dizzying volleyer against Leverkusen in the Champions League final (2-1) think she will become world champion. They dream of a final against Argentina, another serious contender for the title. Before he left for Ibusuki, Aimé scared Jacquet France football “There is a bit of luck around this team and sometimes a sense of superiority” … Zidane’s injury in the ill-timed game against South Korea in Suwon on May 26 will put a damper on French enthusiasm. This insane match will reveal, according to the JDD of the following June 16, a ill-conceived deal made in July 2001 by a greedy FFF for a ridiculous sum of 200,000 euros that did not even include the obligation to align our dear Zinedine…

Relive the French team’s fiasco during the 2002 World Cup:

  • Part 1 : How did the Blues ruin the 2000-2002 period?
  • Part 2 : A Problem Called Roger Lemerre
  • Part 4: The defeat to Senegal and a catastrophic group stage
  • Part 5: One last crash in mondovision

    By Cherif Ghemmour

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