Back to the highlights of the first live Journal du Luxe 3.0 live from VivaTech.

Web3, Metaverse, IA, AR/VR, phygital… New brands are launched every day in these new worlds. In order to decipher, analyze and learn the dense news, as well as get the opinion of experts, the Journal du Luxe has officially launched its live show that will take place every 15 days.

For the first edition, the Journal du Luxe 3.0 had a special resonance because it was partly filmed during VivaTech, the largest technical meeting in the world. The chance to host Alice Chang, CEO and founder of Perfect Corp., a successful unicorn that will soon be listed on the stock exchange and become the partner of these first live shows. Back to this first episode.

Luxury 3.0, a long-term strategic paradigm shift.

Talking about luxury 3.0 means talking about technology, but above all about generational and societal changes, the construction of a new identity for brands and a new customer experience.

Here’s what listeners felt when they saw Livi, the new virtual muse of LVMH proudly presented at VivaTech together with Bernard Arnault. It only took a few minutes through the aisles of one of the largest booths at the show to realize the magnitude of the Web3 phenomenon in luxury, from Guerlain and his Cryptobees, to Bulgari and his NFT watch to Christian Dior, which is a connected customer provides experience through various technologies.

Among the most important news of the two weeks, it is hard to miss the announcement of: Sales team which in turn is launched in Web3. The largest CRM platform will soon provide businesses with an NFT Cloud platform that will allow them to manage their customers’ engagement and manage NFTs directly. We knew about the alliance between Data and Web3: the trend is confirmed.

It was also an opportunity to check the stats of a few drop NFTs icons such as Gucci and Superplastic, as well as Murakami and his partnership with Hublot, as well as the announcement of Tag Heuer that now allows crypto investors to proudly display their NFTs on their watches. A new way to highlight your status in Luxury 3.0?

The jumping news around the mass adoption of cryptos – despite a red market – has allowed a return to the many brands such as Balenciaga, Farfetch and Tag Heuer that now accept payments in cryptocurrencies.

about the subject blockchainthe news that caught the attention is the arrival of Prada with an NFT collection and the development of Lunu, a leader in crypto payment methods that now accepts Ripple and allows luxury brands to gain a foothold in this universe.

Focus, finally, on disagreement and the special link created by the brands for their customers through this platform, in particular the setting up of competitions to animate and involve the communities.

Luxury 3.0 at the crossroads of immersive worlds.

The rest of the news this time was dedicated to the gaming with in particular a zoom on the demonstration a few days ago by Sony for its VR2 helmet. This just goes to show how much gaming is one of the essential parts of the Metaverse.

in L’immersive areaJournal du Luxe 3.0 returned to the release of the movie Top Gun in 4DX and the power of immersiveness in society as a whole, as well as the efforts that still need to be made in terms of approach and user experience.

Also discussed was the release of Byredo’s first real Métaverse perfume in collaboration with RTFKT for AlphaMeta essence.

The Big Interview: Alice Chang, CEO and Founder of Perfect Corp.

Perfect Corp. uses new technologies and especially AI, AR and now NFTs to rethink the customer journey in the world of beauty through virtual experiences that allow products to be tried. The YouCam application in particular has been downloaded by more than a billion people around the world. In addition, more than 10 billion virtual fittings take place every year, impressive figures for the unicorn that will soon be listed on the stock exchange.

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Recently, the company launched NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching”, available on the OpenSea platform and giving customers the opportunity to access these styles from Perfect Corp’s YouCam app.

But the company doesn’t stop there as it’s now thinking about the Metaverse.Today it is still difficult to define the Metaverse. What we observe is that it can be linked to cryptos and NFTs, but can also exist independently said Alice Chang for whom? “the Metaverse is a great opportunity for the beauty industry, especially through the concept of virtual store”

Finally, Alice Chang described the possibilities of Web3 and immersive worlds in the world of beauty and luxury, as well as the springboard that AI provides. Creating a hybrid world, combining the advantages of the physical and the digital is the ultimate goal (…) The magic of AI is hugely important in beauty use cases, coupled with augmented reality technology. AI now brings even more added value. For example, it can detect your skin tone and even the quality of your skin to tailor recommendations for suitable beauty products as closely as possible.

Life ended with an intervention by Frederic Cavazza on marketing practices in the Metaverse and the unveiling of a POAP designed for the occasion in collaboration with the artist Valérie Lade.

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Find the replay of this live below and see you June 30th for the next edition!

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