Quobuz launches an NFT experience for audiophiles

For the 2022 edition of the Fête de la Musique, Qobuz, the high-quality French music platform and the loudspeaker brand Voxline are joining forces to offer all audiophiles and music lovers a unique musical experience with NFTs!

While many people associate non-fungible tokens (NFTs) with digital images sold as blockchain-based assets, there are many other applicable categories. A rapidly growing ecosystem in the NFT industry is NFT music. At first glance, music NFTs may seem like the blockchain alternative to purchasing songs from iTunes. However, when you purchase a song from iTunes, you are only purchasing the right to listen to that music. There is no asset ownership on iTunes, just a license to listen to what you just paid for. On the other hand, musical NFTs allow anyone to listen to tracks, as well as grant ownership of this file through an NFT, or even more like Qobuz’s marketing campaign with Voxline described below.

By February 2021, the artists had sold $2 million worth of NFT music on Catalog.

Since 2007, Qobuz has been the high-resolution music streaming and downloading platform, providing access to unparalleled content from over 80 million tracks in CD and Hi-Res quality and editorial content written by a team of experts. Sharing the same values ​​of excellence, the two French music players innovate and come together to provide a unique sound experience, through the creation of NFT experience. The aim is to provide music lovers with unparalleled listening, combining the high-resolution sound of the music platform with that of the very high-fidelity wideband audio system. From June 15, 21 NFT (Non Fungible Token) will be on sale at a price of 222 euros, giving access to a unique listening experience of very high quality; a real journey into the heart of the recording studio, powered by the Voxline Auditorium, on June 25.

Each of the 21 NFTs is unique, but grants access to the same privileges:

  • Before June 25, access for two people to listen to songs in the Voxline hall, followed by an evening on the roof of the loudspeaker manufacturer
  • 1 year streaming subscription (Hi-Res and CD quality) to Qobuz (to be offered to a third party)
  • A visual creation specially created by French crypto artist @jylem, forerunner of video art and activist in the NFT community
  • An option to purchase Voxline speakers for 7,500 euros including VAT (instead of 12,000 euros including VAT)

Through this partnership with Voxline, music lovers can have a unique experience while supporting the artistic community. With this initiative, Qobuz strengthens its position as a pioneer in sound quality and at the forefront of audiophile discoveries. The quality of listening is based on all links in the restitution chain. From the Qobuz source to the Voxline speaker. Purchasing an NFT that provides access to an unprecedented musical experience is a concrete application of blockchain technology in the service of creation.

The NFT platform

For the operation, Qobuz and Voxline will use the Kalart platform for internet art creators. Kalart uses Polygon, one of the least energy consuming blockchains. The goal at Kalart is to facilitate the use of NFTs, not everyone is familiar with cryptocurrencies. he therefore proposes to tackle all the complexity of the blockchain behind the scenes in order to make it accessible to everyone, making payment in euros and not in crypto possible.

The vision of the platform is interesting, for them NFTs are just a technology, mainly used by art, or crypto art to authenticate and certify digital work transactions. Creating on a computer does not preclude being an artist. The graphics tablet or the computer is only a medium, art and its interpretation belongs to everyone!

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