BNP Paribas Real Estate presents the new features of its Wired tool

Screenshot of BNP Paribas RE .’s Wired tool
© BNP Paribas RE

During Viva Technology, a trade fair dedicated to technology taking place from 15 to 18 June in Paris Expo, BNP Paribas Real Estate will present the new features of its Wired tool, a digital twin “dedicated to the city of yesterday, today”, today and tomorrow ‘. With data that allows it to reproduce past developments and anticipate future changes in cities, this property analysis and forecasting tool provides a virtual immersion into the heart of cities.

Wired now has some new features. In particular, it makes it possible to view neighborhoods across Europe with qualified data on several million buildings and gives the opportunity to “meet in this virtual space to e-visit the assets for sale or rent”. “”, explains BNP Paribas Real Estate.

In order to develop this technological platform that offers a virtual replica of cities, BNP Paribas Real Estate has surrounded itself with world experts in immersive reality, especially in the field of video games and cinema with special effects. Unity’s technology, a reference platform for the creation and use of real-time interactive 3D content (3DTR), offers BNP Paribas Real Estate’s real estate teams a tool to visualize real estate data in exceptional graphical qualities in 3D and in a concrete and contextualized reality,” the group explains.

Augmented reality, a real added value for companies

“The transaction business is changing; technology supports us in this transformation and Wired is the perfect illustration of this, assures Eric Siesse, deputy director of BNP Paribas Real Estate Transaction. This immersive tool allows us to better respond to the questions and needs of our customers. We are convinced that these operational innovations are essential to ensure the agility of our company and we are proud to continue to revolutionize the market offer. †

Thanks to Nvidia CloudXR, Nvidia’s Extended Reality (XR) content streaming software solution, Wired users can now experience this application being streamed over the network from an RTX server of an Nvidia certified system. , straight to their all-in-one headphones.

“Powerful visualization tools are essential for exploring and evaluating real estate data,” said David Weinstein, XR director at Nvidia. By streaming their immersive experiences from powerful Nvidia GPUs to the edge using CloudXR, Wired users can explore their data in complete fidelity and detail, even on modest XR devices. †

In addition, BNP Paribas Real Estate has joined forces with Magic Leap, a company that develops advanced optical augmented reality technology for businesses. During Viva Technology, the start-up will make available its new glasses, Magic Leap 2, an innovative dipping technology that solidifies digital content in bright environments. †

Julie Larson-Green, Chief Technology Officer of Magic Leap, said: “Magic Leap is delighted to once again partner with BNP Paribas Real Estate by bringing augmented reality solutions to Viva Technology. Augmented reality is currently able to create real value for companies that invest in the right platforms and solutions; Wired is a good example of this. †

Qualified data

“While the digital twin is necessary, understanding the real estate markets is no longer enough,” says BNP Paribas Real Estate. Wired’s main asset is the integration of a significant amount of additional information that makes it possible to format and thus visualize. Thanks to the cross-reference of internal data from BNP Paribas Real Estate with that from open data, the client has access to millions of buildings and their surroundings, visible over the centuries (between 1997 and 2030) and across Europe. †

To merge its previously qualified data, BNP Paribas Real Estate relied on ESRI technology, an integration solution based on Nvidia technologies, which allows assimilation and also real-time updating of data, regardless of their source (public data, prospective studies, surveys , connected objects, etc.).

“Wired’s agility also makes it possible to share targeted prospective analysis by navigating the markets without limits of space or time. Thanks to the collection of data – demographic, topographical, economic, it is now possible to simulate the economic impact of the development of a neighborhood based on the areas intended for tertiary activities, shops and housing. Wired thus offers a complete vision of a real estate market, from the European scale to the neighborhood, to the interior of the building,” concludes BNP Paribas Real Estate.

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