While the digital fair in France opens its doors, many innovations are presented to the visitors. Whether put forward by Numeum, Dassault Systèmes or even Microsoft, the themes explored at Vivatech 2022 mainly relate to the themes of digital transition, carbon footprint control and innovation.
For this new edition, nearly 2,000 exhibitors gather around the Porte de Versailles in Paris. Vivatech 2022 is therefore announced by welcoming many digital companies in their respective fields. A perfect momentum to tackle the innovations of companies. As well as those that can generate new growth levers.
A trend that is particularly emphasized by Numeum and Medef. The two organizations were brought together within the framework of Ref Num, present at Vivatech 2022. To address the key point the sector is going through, the floor was given to Pierre-Marie Lehucher, co-chair of the organization representing digital companies in France.
The administrator explains: Numeum is committed to the ecological transition, both on a daily basis and through the Planet Tech’Care program. This is the main point that all companies are currently thinking about. So we are working with a view to encouraging the creation of observatories that explore the different aspects related to ecology. Because in addition to digital transformation and digital sovereignty, there is definitely the topic of tomorrow. Digital brings innovative solutions to the environmental scene. Companies now need to optimize their resources. And this requires the ability to simulate and optimize their production by moving closer to clean solutions. †
Towards a green transition
Comments relayed by Christian Poyau, co-chair of the Medef’s Technology Change and Social Impacts Committee. The manager explains: “French companies must be helped to accelerating in digital because it entails many social effects, as well as in the field of sovereignty. Vivatech represents a major European event in these areas. That is why it remains important to highlight the large groups in the field. But also startups, SMEs and ETIs if they accelerate on the green transition. †
The question surrounding the development of truly responsible digital technology is therefore central. Digital activities are considered by some to be energy intensive. Although forecasts announce a doubling of digital energy consumption between 2017 and 2025, there are solutions. Especially since companies are investing in the subject.
The latest research by BCG and Medef shows that 76% of companies believe that reducing their carbon footprint is an issue they are aware of. 74% of respondents say they have taken (or plan to) measures to reduce their carbon footprint. Nearly 72% of them use digital technology to achieve these goals.
Véronique Torner, administrator of Numeum, chair of the Responsible Digital Program explains: “ It’s time to consolidate the ecosystem to scale ecologically. The first point is to make it clear to companies what their digital footprint is. We therefore recommend that managers are encouraged to use recycled equipment and pay attention to managing their supply chain for the latter. The challenge, then, through organizations like Planet Tech’Care, is to create a multiple ecosystem to raise awareness and provide companies with real tools. We are ultimately in a comparison between innovation and sobriety. Because digital undoubtedly represents an enormous lever for successful transformation. †
Companies that are committed
To initiate this transformation, companies are showing how the fact of putting measures in place enables ecological gains. But also economical. Yannick Berezaie, CEO of Isodom explains: “We will first promote a collective and offer our customers to easily make responsible purchases. The idea could also be to initiate a certification process with its suppliers. From my point of view, every professional should remember that the ecological transition, just like digital , is a tool for resilience. †
Whether it concerns light structures or large companies, the approach appears to be relatively similar. Many major accounts have seized the moment allowed by the Covid crisis to partially change their habits and initiate transformations. That is mainly the ambition of Microsoft France. The company shows its resolutions and targets for 2030.
Corine De Bilbao, CEO of Microsoft France explains: “ We make many agreements on topics related to CO2 neutrality or zero emissions. We want to be transparent about these aspects. That is why the measurements carried out by the software are essential to have a good view in this area and to determine the amount of CO2 emissions generated by our activities. In time, companies will also have to submit documents showing their fingerprints. The subject will therefore become increasingly important in the coming months. †
Welcome to the metaverse
One of the most important innovations of recent years is the use of virtualization of physical elements, a capital node. This is the case, for example, when using the metaverse.
Contraction of “meta” and “universe” (metaverse in English), this online world should allow avatars to interact. Be it entertainment, buying, selling digital goods or services yet to be invented, this space holds much promise. The sector is also promised good growth in the coming years.
The latter should yield $5 trillion by 2030. In this sense, the use of digital twins should increase by 30 to 50%. Another point is that certain verticals, such as maintenance optimization, should grow by 75% in the coming years. To date, USD 120 billion has been invested in 2022.
Limit medical errors
A point on which Bernard Charlès, Vice-President and CEO of Dassault Systèmes, continues to insist. The French leader specifies: the dialogue with the patient has completely changed. To participate in this change, we have implemented new good practices to develop our collaborations with doctors and health professionals around the virtual patient. In the field of tumors on the brain, we can then go into depth. In order for practitioners to be able to burn a tumor, it is necessary to provide them with high-precision instruments. †
He adds: ” To limit medical errors, it is therefore important to be able to perform tests upstream in the metaverse. For example, we carry out numerous clinical studies that enable us to reduce the risks associated with the treatments. The current challenge now takes the form of a scientific challenge. When it comes to health, it’s all about the effectiveness of treatments or even vaccines. Ultimately, our tools will make it possible to build a faithful profiling of a person in order to draft the best therapy for him. In short, the use of the virtual and the metaverse in therapy represents a true revolution.† †
Vivatech 2022: concrete applications of the blockchain
Much more than a fad, use of the blockchain will continue for years to come. To do this, technology, such as NFTs, is a way to engage and make some of its customers more sustainable. As we explained in a recent article, the use of loyalty cards is a relevant way to use this technology.
It is based on a basic trend that the younger generations will increasingly want to have interoperable digital elements. In this context, elements such as loyalty points could become interoperable in the future. Especially since part of the consumption of goods goes digital, this type of asset has every chance to develop. It is in this context that various start-ups such as Amaze, Lyzi, Wytland, Qiibee or even Facenote are using the blockchain.
For example, Facenote offers a service to decentralize facial recognition. It will create a kind of NFT biometric identity token that can be used in a hotel. The tool does not store customer data or photos. This allows them to check in, pay their bill or access their room. Presented at Vivatech 2022, in short, a concrete application of an innovative technology.