Google My Business becomes “Google Business Listing”?

Google My Business Delete Review

In recent days, the web world has been stirred up by the publication of an interesting announcement: Google is renaming its Google My Business tool to Google Business Profile or Google Business Profile in French translation.

The My Business Editing Service for ‘Google Business Listing’

What can we understand from the Google My Business solution? Does renaming it mean changing the functionality? What are its strengths and limitations?

These are some of the questions you will get reliable answers to through this article.

What is Google My Business?

Google My Business remains a tool created by Google for businesses. It allows businesses and entrepreneurs to create, manage and optimize their professional profiles on Google.

To better understand what Google My Business is, it’s a good idea to clarify what a business profile on Google or business profile is.

Business Profile is indeed the terminology that Google uses to denote the “business listing” on Google. It’s an item that appears in both Google Maps and Google local search results.

In reality, creating your business profile is simply adding a location to Google Maps. For this, it is sufficient to provide Google Maps with the name of the company in question, its geographical location and its category. When you’re done, Google will check to make sure it’s not a duplicate. When that data isn’t duplicated, Google creates the business profile for the business and consumers can start looking at it, rating it, leaving reviews, or asking questions.

The business profile can then exist without going through the process of creating it by the Google My Business tool. Only at this stage it was not possible for the professionals to manage or update the information of their company profiles or the collected opinions. This was the essential feature of the Google My Business solution. With your Google My Business account, you have the opportunity to access your business profile visible on Google, personalize it, manage it at your convenience, for free.

Why is the name ‘Google My Business’ disappearing?

You’re probably wondering if the name change to “Google My Business” is hiding its decline. Indeed, this renaming is like a swan song for Google My Business. Recently, it is even possible for companies to edit their business listings directly on the search results page or on Maps, without having to use the Google My Business tool. In the future it will be possible to perform the complete management of your business listing in this way. Just log into your Google account and search for your company name in the search engine.

Given these facts, you will fully agree that “Google My Business” is a brand that does not accurately reflect its usefulness and that the name “Business Listing” is more representative of the interest and purpose of the tool. †

By changing “Google My Business” to “Google Business Listing”, the company aims to encourage Google businesses to manage their listings directly from Google results and make it easier to manage business listings.

Advantages and Disadvantages of Google Business Listing

The Google Business Listing tool has many advantages, but it is not without its limitations.

The benefits of Google Business Listing

Among the advantages that Google Business listing offers, we can first distinguish that it allows you to appear in the profiles of Google’s Local Pack as well as on Maps. Google’s Local Pack takes up quite a bit of space on the first page of search results and is the first thing users see when they type in their search query. It therefore has a major impact on the referrals of the companies that appear in it.

The second benefit of Google Business Listing is that it allows your customers to leave reviews of your business, not to mention that these reviews have a huge impact on business rankings in search engines. “Positive” reviews improve local SEO and activate the consumer buying process.

As a benefit of Google Business Listing, we can also note the aspect of providing information and statistics that can help assess markets.

In addition to all these benefits, Google Business Listing remains free and easy to use.

Google Business Listing Limitations

While Google Business Listing offers wonderful benefits, it has yet to become perfect. Despite the various investments made in this tool, it has some drawbacks that raise many questions. Indeed, the Google Business Listing does not filter out malicious acts and may reveal a biased evaluation. The help from her customer service is also insufficient.

Remove a business listing on bad reviews

According to numerous studies, customer reviews are the first criterion Internet users rely on when choosing an online business. Therefore, you should not have a business listing with negative reviews. It is therefore legitimate for companies to think about removing their business listings on bad reviews. However, this is not the correct solution. In addition, there are methods to remove only the negative reviews that appear on a business listing. The one that is easier is to report the malicious notification from the search engine

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Boris Rabilaud
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