This article was written in collaboration with lacoste †More information user manual†
Lacoste begins its Web3 transition
Lacoste, the famous French brand with the crocodile, is coming in the world of Web3 with a first collection of non-fungible tokens (NFT). This collection lives up to the name UNDW3 and is pronounced ” Underwater- This name is clearly the link between the natural habitat of the emblematic reptile and Web3.
Ready to discover our 💯 new experience ser?
— Lacoste (@LACOSTE) June 6, 2022
Few details have been revealed yet, but the brand promises an immersive experience in collaboration mode. However, there is no doubt that these NFTs will play a central role in the brand’s Web3 goals. For example, we know that these new assets will ultimately provide the opportunity to vote for Lacoste’s creative decisions.
The community “The Lacoste Family” will therefore be delegated in the future as part of the decision-making role on the orientations of this new project. And rightly so, these NFTs will give voting rights to their holders, to participate in the actions that will be performed and live the experience.
Exclusive access to brand and partner events is also expected.
To keep abreast of the next progress of the project and the upcoming date of the coin of the NFTs, it is already possible to join the Discord server dedicated to this purpose. This gives you the chance to be on the Lacoste list, thewhitelistHouse.
In addition, registrations will be open until June 13 at 11:30 am Paris time to participate in the pre-mint of this collection.
👉 Discover the Lacoste website, dedicated to the UNDW3 project
Take advantage of the latest innovations
Still, if we have Lacoste’s first Web3 initiative here, it’s interesting to note that it’s already been tested in the digital world. This is illustrated in particular by: a collaboration with Minecraft last March.
Founded in 1933 by international tennis player René Lacoste, with a first polo shirt called L.12.12, the brand inspires people to keep up to date with latest technological and cultural innovations† Therefore, the blockchain world is the logical continuation of its growth.
In fact, it is a development that we have seen more and more in the past year, at many brands. Indeed, they announce the creation of their NFT Project, or their arrival in the metaversethrough various partnerships with players in our ecosystem.
Thanks to this new project, Lacoste offers itself new tools that can touch a new audience and thus increase the reach. The brand, in turn, joins the ranks of companies that capture the interest of the blockchain universe for their growth.
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