YouTube provides a golden bridge to French web stars

The subsidiary of Google offers 100,000 euros per year to the 20 largest French Youtubers to broadcast their videos in preview and prevent them from going to the competition.

YouTube breaks its piggy bank to keep its stars. According to industry sources, the Google subsidiary recently approached the top 20 French Youtubers to offer them better terms. It proposes to guarantee them a minimum income of 100,000 euros per year. In return, Youtubers would agree to preview their videos on YouTube for a few days or weeks and leave them with the Google subsidiary after this period of exclusivity. Similar proposals have already been made done for over a year to American Youtubers.

Competition is increasing

If YouTube starts offering such a guaranteed minimum of its stars, it’s not out of philanthropy, but out of fear of increasing competition. First, there’s the French Dailymotion, which, since its acquisition by Vivendi, has had exclusive access to internal content such as the Guignols – but not yet Studio Bagels, acquired two years ago but stayed with YouTube. There is also the American ship, which has been offering its subscribers videos three days before they go free for the past year. To subscribe, the Internet user has to pay $2.99 ​​per month, part of which is donated to the author of the video. And above all there is Facebook, where the number of videos watched is exploding: 8 billion per day worldwide. So far, these videos have no ads, but Facebook does started test to earn money.

Squeezie would already earn 480,000 euros a year

So far, Youtubers have received 55% of the platform’s ad revenue, or 0.08 cents per video view, an amount that drops regularly (a few years ago it was between 0.1 and 0.3 cents).

However, these numbers only apply to ads sold by YouTube. The Youtuber may also sell ads for his video through a network called multi-channel network (MCN), such as Mixicom, Studio Bagel, Golden Mustache or Finder Studios. This is then more targeted and sells for more: 1 euro cent per viewing, sometimes even up to 2 cents. At Studio Bagel or Finder Studios, these sales represent a good third of the spots.

Thanks to these transfers, Norman said he was earning 100,000 euros a year. But Squeezie would be close to $480,000 a year, and Cyprien’s $360,000, according to the echoes

Recall that in the fall of 2012, YouTube had also advanced between 500,000 and a million euros to thirteen new channels to start the pump.

butter in spinach

But payments from YouTube represent only a small part of Youtubers’ income. “It’s not enough to cover the cost of the videos at all,” says one YouTuber. To put butter in their spinach, these new teenage stars also get money from advertisers. In return, they participate in commercials, or – more or less discreetly – promote the advertiser in their videos, by mentioning this more or less explicitly in the credits, or in the text describing the video. At Studio Bagel or Finder Studios, these advertisers bring in twice as much as YouTube payouts.

A practice defended by Youtubers: “Internet users suspect that the advertiser has paid money, underline this in the comments and in any case prefer a free model funded by advertising over a paid model”.

But the practice is increasingly frowned upon. The Consumer Affairs Department (DGCCRF) informed the World “study” the question. In view of this, the main French MCNs plan to indicate that an advertiser has paid to display their product by putting a P logo on the video, as is already being done on television.

When asked, YouTube responded “continuously working with creators to develop new content on YouTube,” but declined to provide details about its relationships with YouTubers.

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